Other editions of book Confessions of An Advertising Man

"CONFESSIONS OF AN ADVERTISING MAN BY DAVID OGILVY, NARRATED BY RAY ATHERTON, UNABRIDGED 3 AUDIO CASSETTES, 4.75 HOURS, COPYRIGHT 1963 BY DAVID OGILVY, PERFORMANCE COPYRIGHT 1990 BY RECORDED BOOKS INC." "In a world of high-achievers, the best means of survival is to achieve. To achieve, you have to know how to sell yourself, how to sell your ideas, how to sell your organization and your product. David Ogilvy, "the pope of modern advertising," spent 40 years on Madison Avenue doing just that. As founder of the largest and highest-earning agency in the world, Ogilvy is now considered one of the great gurus of advertising; there's not much he doesn't know about marketing, packaging and self-promotion.... know comes across loud-and-clear in this amusing and informative account of his life. Listeners will learn how to write good copy, how to make TV commercials, how to choose an ad agency. They'll surely learn most from just being around this non-stop, self-promotional wizard. The rewards? How about a 12th-century chateau in France and a knighthood for beginners? Ogilvy has what it takes and is willing to share it. He gave us the man in the eye-patch in the Hathaway Shirt ads, Commander Whitehead selling Schweppes, and the famous electric clock ad for Rolls Royce. In his Confessions, he gives us a good deal more besides. After an apprenticeship as chef at the Hotel Majestic in Paris, he ran the Audience Research Institute for Dr. George Gallup, then farmed in Pennsylvania. He served in British Intelligence during World War II. In 1949, he returned to New York and started Ogilvy & Mather, a pocket-sized ad agency with a single account and $6,000. "Essential reading for anyone in advertising."---Library Journal [from back of case]

David Ogilvy was an advertising genius. At the age of 37, he founded the New York-based agency that later merged to form the international company known as Ogilvy & Mather. Regarded as the father of modern advertising, Ogilvy was responsible for some of the most memorable advertising campaigns ever created. Confessions of an Advertising Man is the distillation of all the Ogilvy concepts, tactics, and techniques that made this international best-seller a blueprint for sound business practice. If you aspire to be a good manager in any business, this seminal work is a must-read.