How to Write a KILLER LinkedIn Profile... And 18 Mistakes to Avoid: Updated for 2019
Brenda Bernstein
Paperback
(Wise Media Group, May 21, 2019)
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How to Write a KILLER LinkedIn Profile is the only book we know of that is updated to the new 2019 interface!Hereâs just some of whatâs been changed in this e-book edition (14th Edition):âRevised images and instructions throughout to match LinkedInâs new redesignâUpdates on which features have disappeared and which have movedâNew chapter on how to communicate on LinkedInâChapter on LinkedIn Groups de-emphasized and moved to a Bonus TipâHow to identify what keywords people are entering to find you (Mistake #5)âHow to make the most of Mutual Connections (Mistake #5)âLinkedInâs new Voice Messaging & Location features (Mistake #6)âThe new âconsecutive positionsâ layout (Mistake #9)âPhoto/video tagging and stickers (Mistake #13)âUsing GIFs, emojis, photos and mentions in comments (Mistake #13)âGiving âKudosâ feature (Mistake #13)âSharing video updates (Mistake #15)âNew Jobs tools: Jobs Insights, Job Title Highlights, and Salary Highlights (Mistake #16)âHow to ask for a referral (Mistake #16)âThe new âHow You Matchâ feature in Jobs (Mistake #16)âLinkedIn Jobsâ new Easy Apply option (Mistake #16)âHow to request a revised recommendation (Mistake #17)âUpdated instructions for backing up your profile (Bonus Tip #1)âUpdated instructions for creating a company page (Bonus Tip #2)âLinkedInâs new company page Content Suggestions feature (Bonus Tip #2)âSetting up two-step account verification to protect your profile (Bonus Tip #5)âRevised instructions for creating a Secondary Language Profile (Bonus Tip #7)âThe new face of LinkedIn groups (Bonus Tip #8)âUpdated character limits for profile sections (Appendix B)âThe latest hot skills and buzzwords to avoid (Appendix D)âUpdated instructions on how to get free e-book updates (Appendix G)âNew Appendix! Setting & Privacy at-a-glance (Appendix H)Reviews:"Unless you have the rare job that requires no communication with other human beings, you will benefit from regular and careful reading of Brenda Bernsteinâs advice. She will guide you through the rules of creating and using professional gateway documents: resumes, cover letters, and LinkedIn profiles. Her advice for job seekers in a variety of settings is both accessible and sound. Best of all, she writes and presents with grace and humor. Brenda is a âmust readâ and âmust consultâ for people entering, re-entering, or reconfiguring their place at work." - Susan Gainen, Principal Consultant, Pass the Baton, Minneapolis, MN. "Brendaâs âHow to Write a KILLER LinkedIn Profileâ webinar was EXCELLENT! The information I received was applicable immediately and easily. Using Brendaâs insightful techniques, I transformed my one-dimensional career history into a compelling brand-focused profile that has increased my profile reviews and name search results by 20%!" - Nikki Champagnie, Career Services Professional, Houston, TX. "Many people are beginning to truly understand the strategic networking power of LinkedIn, but itâs surprising how few have adopted good habits when constructing and maintaining their LinkedIn profiles. Personal branding and sending a concise message to people who visit your profile is critical. Brenda Bernsteinâs e-book holds key profile strategies and important tips on avoiding networking pitfalls. As a LinkedIn trainer myself, itâs good to know I have a resource like this for my clients to help them after theyâve left my classroom." - Michael Phelps, LinkedIn Trainer, Milwaukee, WI "I just love this new book! It absolutely addresses topics no one else has and that people should be paying attention to. It hits the bulls-eye on making LinkedIn work the way itâs intended! Plus Ms. Bernstein does a great job of conveying important, spot-on points in a clear and engaging manner." - Larry Megugorac, Sales Executive, Brentwood, CA