Other editions of book Slugfest: Inside the Epic, 50-year Battle between Marvel and DC

The first in-depth, behind-the-scenes book treatment of the rivalry between the two comic book giants.THEY ARE THE TWO TITANS OF THE COMIC BOOK INDUSTRY--the Coke and Pepsi of superheroes--and for more than 50 years, Marvel and DC have been locked in an epic battle for spandex supremacy. At stake is not just sales, but cultural relevancy and the hearts of millions of fans.To many partisans, Marvel is now on top. But for much of the early 20th century, it was DC that was the undisputed leader, having launched the American superhero genre with the 1938 publication of Joe Shuster and Jerry Siegel's Superman strip. DC's titles sold millions of copies every year, and its iconic characters were familiar to nearly everyone in America. Superman, Batman, Wonder Woman--DC had them all.And then in 1961, an upstart company came out of nowhere to smack mighty DC in the chops. With the publication of Fantastic Four #1, Marvel changed the way superheroes stories were done. Writer-editor Stan Lee, artists Jack Kirby, and the talented Marvel bullpen subsequently unleashed a string of dazzling new creations, including the Avengers, Hulk, Spider-Man, the X-Men, and Iron Man.Marvel's rise forever split fandom into two opposing tribes. Suddenly the most telling question you could ask a superhero lover became "Marvel or DC?"Slugfest, the first book to chronicle the history of this epic rivalry into a single, in-depth narrative, is the story of the greatest corporate rivalry never told. Complete with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, or launching price wars. The feud has never completely disappeared, and it simmers on a low boil to this day. With DC and Marvel characters becoming global icons worth billions, if anything, the stakes are higher now than ever before.

Over the years, the companies have deployed an arsenal of schemes in an attempt to outmanoeuvre the competition, whether it be stealing ideas, poaching employees, planting spies, ripping off characters or launching price wars. Sometimes the feud has been vicious, at other times, more cordial. But it has never completely disappeared, and it simmers on a low boil to this day. This is the story of the greatest corporate rivalry never told. Other books have revealed elements of the Marvel-DC battle, but this will be the first one to put it all together into a single, juicy narrative. It will also serve as an alternate history of the superhero, told through the lens of these two publishers.

Over the years, the companies have deployed an arsenal of schemes in an attempt to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, ripping off characters or launching price wars. Sometimes the feud has been vicious, at other times, more cordial. But it has never completely disappeared, and it simmers on a low boil to this day.This is the story of the greatest corporate rivalry never told. Other books have revealed elements of the Marvel-DC battle, but this will be the first one to put it all together into a single, juicy narrative. It will also serve as an alternate history of the superhero, told through the lens of these two publishers.

Over the years, the companies have deployed an arsenal of schemes in an attempt to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, ripping off characters or launching price wars. Sometimes the feud has been vicious, at other times, more cordial. But it has never completely disappeared, and it simmers on a low boil to this day.This is the story of the greatest corporate rivalry never told. Other books have revealed elements of the Marvel-DC battle, but this will be the first one to put it all together into a single, juicy narrative. It will also serve as an alternate history of the superhero, told through the lens of these two publishers.

The first in-depth, behind the scenes book treatment of the rivalry between the two comic book giants.The most bruising battle in the superhero world isn't between spandex-clad characters; it's between the publishers themselves. For more than 50 years, Marvel and DC have been locked in an epic war, tirelessly trading punches and trying to do to each other what Batman regularly does to the Joker's face. Slugfest, the first book to tell the history of this epic rivalry into a single, juicy narrative, is the story of the greatest corporate rivalry never told. It is also an alternate history of the superhero, told through the lens of these two publishers.Slugfest combines primary-source reporting with in-depth research to create a more fun Barbarians at the Gate for the comic book industry. Complete with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, ripping off characters or launching price wars. Sometimes the feud has been vicious, at other times, more cordial. But it has never completely disappeared, and it simmers on a low boil to this day.The competition has spilled over to the even the casual fans, bisecting the world into two opposing tribes. You are either a Marvel or a DC fan, and allegiance is hardly a trivial matter. Perhaps the most telling question one can ask of a superhero fan is, Marvel or DC? The answer often reveals something deeper about personality, and the reason is wrapped up in the history of both companies.

The first in-depth, behind the scenes book treatment of the rivalry between the two comic book giants.The most bruising battle in the superhero world isn't between spandex-clad characters; it's between the publishers themselves. For more than 50 years, Marvel and DC have been locked in an epic war, tirelessly trading punches and trying to do to each other what Batman regularly does to the Joker's face. Slugfest, the first book to tell the history of this epic rivalry into a single, juicy narrative, is the story of the greatest corporate rivalry never told. It is also an alternate history of the superhero, told through the lens of these two publishers.Slugfest combines primary-source reporting with in-depth research to create a more fun Barbarians at the Gate for the comic book industry. Complete with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, ripping off characters or launching price wars. Sometimes the feud has been vicious, at other times, more cordial. But it has never completely disappeared, and it simmers on a low boil to this day.The competition has spilled over to the even the casual fans, bisecting the world into two opposing tribes. You are either a Marvel or a DC fan, and allegiance is hardly a trivial matter. Perhaps the most telling question one can ask of a superhero fan is, Marvel or DC? The answer often reveals something deeper about personality, and the reason is wrapped up in the history of both companies.

The first in-depth, behind the scenes book treatment of the rivalry between the two comic book giants. The most bruising battle in the superhero world isnt between spandex-clad characters; its between the publishers themselves. For more than 50 years, Marvel and DC have been locked in an epic war, tirelessly trading punches and trying to do to each other what Batman regularly does to the Jokers face. Slugfest, the first book to tell the history of this epic rivalry into a single, juicy narrative, is the story of the greatest corporate rivalry never told. It is also an alternate history of the superhero, told through the lens of these two publishers. Slugfest combines primary-source reporting with in-depth research to create a more fun Barbarians at the Gate for the comic book industry. Complete with interviews with the major names in the industry, Slugfest reveals the arsenal of schemes the two companies have employed in their attempts to outmaneuver the competition, whether it be stealing ideas, poaching employees, planting spies, ripping off characters or launching price wars. Sometimes the feud has been vicious, at other times, more cordial. But it has never completely disappeared, and it simmers on a low boil to this day. The competition has spilled over to the even the casual fans, bisecting the world into two opposing tribes. You are either a Marvel or a DC fan, and allegiance is hardly a trivial matter. Perhaps the most telling question one can ask of a superhero fan is, Marvel or DC? The answer often reveals something deeper about personality, and the reason is wrapped up in the history of both companies.