The Economics of the Super Bowl
Reagan Miller, Lizann Flatt
Library Binding
(Crabtree Pub Co, Jan. 30, 2014)
This title takes a look at the production process and financing of the Super Bowl. Various links in the economic chain include ticket sales, television broadcasting rights, advertising revenue, and contracting with performers for the half-time show, as well as for laborers to set up the stage and sound.