Everyone knows that smoking is an expensive habit. Cigarettes, after all, cost money. But as readers will learn from Burning Money: The Cost of Smoking, buying cigarettes and other smoking materials is only part of the costs associated with smoking.
This title looks at the ways in which the American tobacco industry still manages to promote cigarettes and smoking despite the ban on television advertising and sports sponsorship. The author looks at how the industry uses smoking's presence on television, film and other media to subtly get its message across.