Books in Things I Learn series

Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals. The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell? Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.

Spending time with grandparents is a great way to learn new things. In this delightful book, a young boy enjoys a day of adventure with his grandpa. From painting to cleaning, there are lessons to be found in daily activities. Bright illustrations paired with accessible text will engage both beginning readers and young listeners, while close picture-text correlation help develop reading comprehension skills. This fun book is sure to be a popular addition to any collection or library.

Our mom is often one of our first teachers. Readers discover some of the fun things kids can learn from their moms, including how to count, tie shoes, and play baseball. These lessons are shown through a relatable fictional narrative and bright illustrations. The close relationship between the pictures and text aids in the development of strong reading comprehension skills. Readers can explore the accessible text on their own, or they can follow along as this charming story is read to them. Early learners will find it's fun to learn from mom. She might even teach you silly dances.

Going to school is a new experience many early readers can relate to. Through this charming fictional narrative, readers discover some of the important things they can learn from their teacher. As they experience a day in Miss Diaz's classroom, they meet a relatable narrator who shows them how much fun learning at school can be. The simple text is presented in a way that allows early learners to read on their own or with help from an adult. Colorful illustrations are closely aligned to the text to help develop reading comprehension skills and keep readers engaged throughout the story.

Children learn from all sorts of teachers throughout their lives, not just the ones in school. In this entertaining book, readers follow along as a relatable narrator learns from his aunt. Familiar locations, such as the grocery store, help beginning readers and young listeners apply what they learn to everyday situations. Bright illustrations and close picture-text correlation help readers develop reading comprehension skills and reinforce key concepts such as counting and pet care. This engaging book shows that learning can be fun for all ages.

Dads can teach us many thingsfrom how to make a pizza to how to read. Readers follow along as a relatable narrator experiences the learning opportunities around every corner when they spend time with their dad. This engaging fictional story is told through accessible text that readers can explore on their own or with the help of an adult. Colorful illustrations are closely aligned to the text to help develop strong reading comprehension skills. These illustrations also keep readers entertained with each turn of the page.

Cousins can make great friends and teachers. In this fun book, a young girl enjoys a day of excitement while learning many lessons from her two older cousins. Readers follow along as the relatable narrator learns to count, share, and play with others. Close picture-text correlation encourages beginning readers to explore this book on their own, while colorful illustrations and an easy-to-follow narrative also engages young listeners. This delightful book is sure to get children excited about learning new things.

A trip to grandma's house can be filled with fun things to learn. Readers see some of the fun things grandmas can teach their grandchildren when they explore this charming fictional narrative. The engaging, accessible text is perfect for independent reading or for reading aloud to a preschooler. Reading comprehension development is aided by delightful illustrations that closely align with the text. Young readers will be entertained by the exciting things the relatable narrator learns from their grandma, including how to swim to how to care for a pet.

Friends can be teachers, too. Readers discover this by following along as a relatable narrator learns important things from friends, including how to share and how to play a new game. The age-appropriate text makes it possible for early learners to read this delightful story on their own. It can also be read to them to develop an early love for reading. The close relationship between the text and the bright illustrations helps young readers develop comprehension skills. The illustrations also enhance the narrative in a way that's sure to charm even the most reluctant readers.

Dads can teach us many thingsfrom how to make a pizza to how to read. Readers follow along as a relatable narrator experiences the learning opportunities around every corner when they spend time with their dad. This engaging fictional story is told through accessible text that readers can explore on their own or with the help of an adult. Colorful illustrations are closely aligned to the text to help develop strong reading comprehension skills. These illustrations also keep readers entertained with each turn of the page.