Books in The Business of High Tech series

This insightful book reveals how Nintendo came into being, the entrepreneurs behind the success of the brand, the key facts about the video game industry, and Nintendo's impact in the global market. Nintendo's dazzling transformation from a card-based game company to the world's leading producer of digital entertainment is explored, and all of the company's seminal triumphs are examined—from the handheld Game Boy to the global breakout sensation Wii. Nintendo pioneered the home video game industry and continues to define its cutting edge.

The astounding rise and influence of Google, the most successful company in history, is documented in this engaging volume. Readers will learn from Google’s corporate motto, “Don’t be evil,” that big businesses can be a force for good. Investing in the rewards of its success, Google has gone on to innovate in nearly all areas of our information-based economy, proving that its simple mission, organizing the world’s information, can enable businesses to change lives for the better.

Just a few short years after inventing Facebook as a college student, founder Mark Zuckerberg turned it into the largest social networking site in the world and one of the hottest Internet platforms on the planet. Facebook now operates in over seventy languages including Afrikaans and Zulu. Readers learn the behind-the-scenes story of the start-up company and its amazing expansion, with sidebars explaining relevant business concepts and providing interesting details about Facebook's key players with high-interest text.

The entertaining and accessible text tells the story of the Apple computer company, starting with its founding by Steve Jobs and Steve Wozniak in the late 197s and continuing to current activity. The text discusses Apple's groundbreaking products, from the first personal computer, the Apple II, to today's wildly popular music and mobile communications devices, the iPod, iPad, and iPhone. Along the way, readers will learn about Apple's philosophy for developing technological products that everyone will want to use, as well as the inspired business planning that has allowed Apple to survive and thrive. Sidebars explain business concepts and profile the people who are the brains behind the brand. Colorful photos and design enliven appeal to all readers.

The astounding rise and influence of Google, the most successful company in history, is documented in this engaging volume. Readers will learn from Googles corporate motto, Dont be evil, that big businesses can be a force for good. Investing in the rewards of its success, Google has gone on to innovate in nearly all areas of our information-based economy, proving that its simple mission, organizing the worlds information, can enable businesses to change lives for the better.

This stimulating and authoritative series explores some of the most well-known and iconic technology companies. Focusing on the story behind their rise as well as their lasting success, readers will be engaged by these leaders in innovation and entrepreneurship. These books also tell the tale of the key people behind each company’s creation who raised the bar and inspired the people behind them to push the limits of possibility. From the search engine Google used by millions daily to the story of Apple and their creation of some of the first computers, readers will not only be inspired to follow similar paths, but they’ll also know what worked and failed for those who have already tried and succeeded.

Just a few short years after inventing Facebook as a college student, founder Mark Zuckerberg turned it into the largest social networking site in the world and one of the hottest Internet platforms on the planet. Facebook now operates in over seventy languages including Afrikaans and Zulu. Readers learn the behind-the-scenes story of the start-up company and its amazing expansion, with sidebars explaining relevant business concepts and providing interesting details about Facebook's key players with high-interest text.