Global Industries Uncovered: The Media and Communications Industry exemplifies how this industry is indeed a global one by detailing the theory behind globalisation and discussing the issues surrounding media and communications. The case studies in each book, such as ones on advertising and music, examine the industry's various impacts at different scales.
Global Industries Uncovered: The Pharmaceutical Industry exemplifies how this industry is indeed a global one by detailing the theory behind globalisation and discussing the issues surrounding the pharmaceutical industry. The case studies examine the industry's various impacts at different scales.