Books published by publisher Sparrow Books

What is that makes urban myths so persistent but many everyday truths so eminently forgettable? How do newspapers set about ensuring that their headlines make you want to read on? And why do we remember complicated stories but not complicated facts? In the course of over ten years of study, Chip and Dan Heath have established what it is that determines whether particular ideas or stories stick in our minds or not, and "Made to Stick" is the fascinating outcome of their painstaking research.Packed full of case histories and thought-provoking anecdotes, it shows, among other things, how one Australian scientist convinced the world he'd discovered the cause of stomach ulcers by drinking a glass filled with bacteria, how a gifted sports reporter got people to watch a football match by showing them the outside of the stadium, and how high-concept pitches such as 'Jaws on a spaceship' ("Alien") and 'Die Hard on a bus' ("Speed") convince movie executives to invest vast sums of money in a project on the basis of almost no information. Entertaining and informative by turns, this is a fascinating and multi-faceted account of a key area of human behaviour. At the same time, by showing how we can all use such cleverly devised strategies as the 'Velcro Theory of Memory' and 'curiosity gaps', it offers superbly practical insights, setting out principles we all can adopt to make sure that we get our ideas across effectively.

Thousands of years before the rise of Darth Sidious and Darth Vader, the Old Republic was rife with the evil Sith, who were a constant thorn in the side of the Jedi. But greed and hunger for power were eating away at the Sith Order, destroying it from within. In the midst of this rose a new Sith, Darth Bane, who recognized that the Sith Order would fall if nothing was done. Thus it was he who, learning to cultivate patience and cunning, hid from the strife until it was over, and then rose to become the most powerful Sith Lord ever. This is the story of the transformation of Des, a young miner, into the legendary Sith Lord Darth Bane. Des - like many of the disenfranchised who live on the Outer Rim - is disillusioned with the stagnancy of the Old Republic. When the Sith unite to bring the Republic down, Des is one of many to join their cause. His heroism and skill in battle - along with his remarkable connection to the Force - draw the notice of the Sith Masters, and Des eventually finds himself studying at the Sith Academy on Korriban. He takes the name of Bane and, amidst the deception and back-stabbing of the other students, he learns to unlock his latent dark-side talents. As his power grows, Bane realizes the Sith have lost their way. Under the leadership of Lord Kaan and his Brotherhood of Darkness, the Sith have turned their back on the true nature of the dark side. Through manipulation, cunning and strength, Bane destroys Kaan's Brotherhood and wipes out all the other Sith so he can found a new Order based on the rule of two: one Master, one apprentice.

When Carl Lee Hailey guns down the monsters who have raped his ten-year-old child, the people of Clanton see it as a crime of blood and call for his acquittal. But when extremists outside Clanton hear that a black man has killed two white men, they invade the town, determined to destroy anything and anyone that opposes their sense of justice. Jake Brigance has been hired to defend Hailey. It's the kind of case that can make or break a young lawyer. But in the maelstrom of Clanton, it is also the kind of case that could get a young lawyer killed. 'The best thriller writer alive' - Ken Follett, "Evening Standard." 'Grisham is a natural storyteller' - "Daily Telegraph." 'A giant of the thriller genre' - "Time Out." 'Leaves one eager for more' - "Spectator."

The Confederacy is trying to get its hands on some very special battle droids, and the Republic is determined to stop them, so Obi-Wan Kenobi is sent to the planet Ord Cestus, manufacturer of the droids. His mission: diplomacy. But if diplomacy doesn't work, he will use any means a Jedi can to help keep these potentially super-dangerous weapons out of enemy hands. And diplomacy can't work. Someone is pulling the manufacturing planet's strings--someone with an agenda all his or her own, which can't allow for either side to win control. As Obi-Wan and Jedi Master Kit Fisto uncover the secret plans layer by layer, Obi-Wan learns just how much he can trust a clone warrior...and just how reprehensible war can be, especially in the face of true honour.