Books published by publisher Canterbury Press

Two billion people now watch YouTube, yet its stars are a mystery to the general public and media. What is the secret of their appeal? How do they cope with being in front of the lens? And who is behind their success?More than 100 insiders laid bare the reality of their lives for this, the first in-depth independent book on YouTube. It charts the platform's rise from single home video to global boom – while getting the facts on brand deals, burnout and authenticity.This is an ideal guide for anyone in universities, media or marketing who needs to understand YouTube professionally, and of course those who want to make it as a YouTuber.Table of ContentsPART IPOWER AND BEGINNINGS1. Uploading: Casey Neistat and the power of YouTube2. Jake Paul: cars, money, and a burning swimming pool3. Me At the Zoo: Jawed Karim and the worst video of all time4. Viral comedy: YouTube laughs all the way to the bank5. Grace Helbig and the first stars of vlogging6. From Russia to Latin America: YouTube goes globalPART IIENGINE ROOM: HOW YOUTUBE WORKS7. The Algorithm: YouTube’s secret formula8. Policing YouTube: extremism and the Adpocalypse9. Sponsored content: the tale of Dodie Clark and Heinz beansPART IIICHARTING THE STARS10. Know your YouTube: elite, macro-influencer and micro-influencer11. Elite influencers: fighting their way to the top12. Child stars: meet MattyB, who gets two million views a day13. Macro-influencers: beauty, crime and DIY14. Micro-influencers: speaking to a devoted audiencePART IVBEHIND THE SCENES: SNAPSHOTS15. Summer in the City: a gathering of the influencers16. Collaboration: Sapphire builds a career17. Management: Sarah Weichel, star agent18. Training camp: with the 11-year-old YouTubers19. YouTube school: with the adult entrepreneursPART VCAUGHT IN THE MACHINE20. Pranks for views: why Monalisa Perez shot her boyfriend21. Authenticity: the fourth wall for YouTubers22. Burnout: slaves to the algorithm23. Fanatical fans: obsessive relationshipsPART VITHE BATTLE FOR CONTROL24. YouTubers found a union25. Patreon: seeking independent support26. Merchandise: from books to pop socketsPART VIITHE FUTURE: YOUTUBE v TV27. Invasion of the Hollywood stars28. Is YouTube killing traditional TV?29. Online video war: YouTube v FacebookPART VIIICONCLUSION30. A flawed winnerGlossaryAcknowledgementsNotesIndex

In April of 2015, a team of "border kids" from South-Central El Paso surprised the country by competing in the national chess championships. For these kids, dreams of beating highly privileged students from "fancy" schools in upper-crust neighborhoods aren't on the radar. They have bigger issues to deal with in life. And yet, they choose to voluntarily--even enthusiastically--commit countless hours every week to the practice of a game that they had known virtually nothing about until art teacher Saul Ramirez started a chess club at Henderson Middle School. Under Ramirez's caring but firm tutelage, the rising stars of El Paso hunker down, deal with the challenges of life and trust Ramirez to mentor them in their new extracurricular passion--chess.The Champions' Game: A True Story chronicles Ramirez's efforts to create a revolution of the mind.Ramirez's genius is not so much the chess that he teaches (even though he's a former Texas state chess champion), but in his ability to intertwine life principles with chess rules to expand the minds, the insight and even the future possibilities of the students he teaches. The book's 14 chapters lay out Ramirez's rules for life--and chess, introducing concepts like guard your queen, control your center and protect your king. Ramirez grew up in El Paso's Segundo Barrio, a neighborhood that might bring to mind Compton, or South Central, or 8 Mile, often noted as the poorest zip code in the United States. Ramirez seems to possess a singular ability to draw out the talents of his students, perhaps because chess is much more than just a game to him. In The Champions' Game, he writes, "I want to start a revolution. A revolution of the mind. I want to do what was done for me by [the people] who were always there for me when I was a child, guiding me, teaching me, showing me how to be a man, an artist, a teacher. I want to build children anew, from the mind up. That does not take genius. It takes love."

In April of 2015, a team of 12 middle schoolers-"border kids"-from South-Central El Paso surprised the country by competing in the national chess championships. For these kids, dreams of beating highly privileged students from "fancy" schools in upper-crust neighborhoods aren't on the radar. They have bigger issues to deal with in life. Which is why it borders on the miraculous that they choose to voluntarily-even enthusiastically-commit countless hours every week to the practice of a game that they had known virtually nothing about until two years ago when art teacher Saul Ramirez started a chess club at Henderson Middle School. The Champions' Game follows Ramirez's original 12 champions through their triumphs-and failures-at local, state and national chess competitions. Under Ramirez's caring but firm tutelage, the rising stars of El Paso hunker down, deal with the daily challenges of life and shrug off troubling national news riddled with racism and division, instead trusting Ramirez to mentor them in their new extracurricular passion-chess. ----- "An inspiring, true story." - Kirkus Reviews (starred review) "A movie-ready narrative about how [Saul Ramirez]-a scrappy, dauntless Henderson Middle School art teacher-took a dozen students, most from underprivileged or lower-income backgrounds, to the 2015 National Chess Tournament and won. [ The Champions' Game] is a love letter to these students, to chess, and to El Paso." - Kirkus Reviews (starred review) "Accessible for all readers, this story is a natural for the big screen: check and mate." - Kirkus Reviews (starred review)