Books published by publisher J. Wiley

When Bread was first published in 2004, it received the Julia Child Award for best First Book and became an instant classic. Hailed as a “masterwork of bread baking literature,” Jeffrey Hamelman’s Bread features 140 detailed, step-by-step formulas for versatile sourdough ryes; numerous breads made with pre-ferments; and simple, straight dough loaves. Here, the bread baker and student will discover a diverse collection of flavors, tastes, and textures; hundreds of drawings that vividly illustrate techniques; and four-color photographs of finished and decorative breads.

At last, here is a book that tells the full story of the turning point in World War II’s Battle of the Bulge—the story of five crucial days in which small groups of American soldiers, some outnumbered ten to one, slowed the German advance and allowed the Belgian town of Bastogne to be reinforced. Alamo in the Ardennes provides a compelling, day-by-day account of this pivotal moment in America's greatest war.

Simplify Your Landlord Experience with Smart Strategies and Smarter Tools “Without Landlording on Autopilot, I doubt I would have ever succeeded with rental properties. Mike's book guided my business every step of the way, and I owe a huge debt to Mike for his insights. This book is a MUST-READ for any current or future landlord.” -Brandon Turner, BiggerPockets.com Landlording on Autopilot is the property investor’s guide to doing it all with less stress and higher profits. As a full-time undercover police detective, author Mike Butler developed his proven, simple system for managing hundreds of rentals on the side; in this book, he shares his methods to help you transition your rentals from a headache into a fun, problem-free source of consistent higher profits and income. Whether you’re looking for your first rental property, or just looking for a better way to manage the ones you have, this book shows you his strategies, mind-set, tools and technologies to make your rental business a boatload easier while giving you a lot more time to do what you want! Mike’s simple methods can be implemented in downtown Manhattan or Anytown, USA, whether you manage high-end penthouses or Section 8 rentals, and you can do it all from your smartphone or tablet—and best of all, most of the technology doesn’t cost a penny. There comes a time in every landlord’s “landlording” experience when the income doesn’t feel worth the hassle. Don’t give up! Investment property can be a wonderful source of income—with the right approach. Mike Butler’s approach is “autopilot”, and it tips the scales toward more profit, more income, and much less stress. Discover the latest—and mostly free—landlording technologies HUGE Updates on Section 8, rental application processing changes, and more How To deal with the latest rash of federal, state, and local laws attacking landlords Explore market trends and conditions through the eyes of a seasoned real estate investor If your properties are taking up too much of your life, Landlording on Autopilot is your ultimate guide to reclaiming your time—and your profit. PLUS… FREE GIFTS from Mike Butler! “159 point Rent Ready Checklist” “Your 18 page ‘Ultimate How To Guide’ to Taking Multi-Purpose Photos and Videos of Your Rentals” 12 Brand New Updated FORMS for Your Rental Business

The classic guide to creating great advertising now covers all media: Digital, Social, and Traditional Hey Whipple, Squeeze This has helped generations of young creatives make their mark in the field. From starting out and getting work, to building successful campaigns, you gain a real-world perspective on what it means to be great in a fast-moving, sometimes harsh industry. You'll learn how to tell brand stories and create brand experiences online and in traditional media outlets, and you'll learn more about the value of authenticity, simplicity, storytelling, and conflict. Advertising is in the midst of a massive upheaval, and while creativity is still king, it's not nearly enough. This book is an essential resource for advertising professionals who need up-to-date digital skills to reach the modern consumer. Turn great ideas into successful campaigns Work effectively in all media channels Avoid the kill shots that will sink any campaign Protect your work Succeed without selling out Today's consumer has seen it all, and they're less likely than ever to even notice your masterpiece of art and copy, let alone internalize it. Your job is to craft a piece that rises out of the noise to make an impact. Hey Whipple, Squeeze This provides the knowledge to create impressive, compelling work.

From the authors who created the One Word movement, impacting schools, businesses, and sports teams around the world, comes a charming fable that can be read and shared by everyone. If you could choose only one word to help you have your best year ever, what would it be? Love? Fun? Believe? Brave? It’s prob­ably different for everyone. How you find your word is just as important as the word itself. And once you know your word, what do you do with it? In One Word for Kids, bestselling author Jon Gordon―along with coauthors Dan Britton and Jimmy Page―asks these questions to children and adults of all ages, teaching an important life lesson in the process. This engaging, fully illustrated fable follows Stevie, a young boy falling asleep on the first day of school. His teacher gives the class an assignment: to find the one word that will help them have their best year ever. To discover their one word, they must look inside themselves, look up, and look out. At home, Stevie is upset be­cause he can’t find his word. After his dad offers some helpful advice, Stevie excitedly begins the quest for his word. His search helps him discover a lot about himself, what he loves, and what is important to him. An easy read with a powerful message, One Word for Kids appeals to readers of all ages and is an ideal entry point into discussing a valuable lesson in a fun and engaging way.

Learn about science the same way Ben Franklin did--by performing incredible experiments! Ben Franklin, the famous patriot and signer of the Declaration of Independence, was also America's first great scientist. At a time when science was a mystery to most people, he performed incredible experiments that revealed amazing facts about light, heat, sound, electricity, the weather, and other aspects of the natural world. Now the enormously popular Franklin Institute Science Museum shows you how to do your own exciting experiments Ben Franklin's way. He used common objects such as cooking oil, a glass bottle, or pieces of colored cloth to chart the Gulf Stream, predict the weather, or measure how much a molecule weighs. Using inexpensive, easy-to-find items, you'll discover how to: Build an optical toy shop, including a prism, kaleidoscope, telescope, and periscope Make a weather station with a working barometer, hygrometer, and other homemade meteorological instruments Create an orchestra with flutes, water chimes, maracas, and a guitar you make yourself Build your own printing press and print documents on paper that you make in your own paper mill Perform these and dozens of other experiments at home, in the classroom, or as science fair projects--and enjoy the fun of it The Franklin Institute Science Museum was built in 1934 in Ben Franklin's hometown of Philadelphia, Pennsylvania. The first hands-on science museum ever, it offers people a chance to learn about science by experimenting with hundreds of exhibits, including a 20-foot model of the human heart, a 350-ton steam locomotive, and a working weather station.

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior.How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions.It's time to start thinking big.In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate.Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

The definitive field guide to North American saltwater fish-from the absolute authority on sportfishingBefore you head out to the open seas, listen up: Your tackle box is not complete without Ken Schultz's Field Guide to Saltwater Fish! Written by one of the foremost experts in sportfishing, this colorful reference provides anglers and fish enthusiasts of all levels an easy-to-use, indispensable guide to help you identify and learn about the most common species found off the North American coastlines-from albacore to yellowtail.Based on the award-winning reference book Ken Schultz's Fishing Encyclopedia, this handy field guide compresses the essence of its bestselling predecessor into a more manageable, compact size. Arranged alphabetically by species, each entry covers the identification, size/age, distribution, habitat, life history/behavior, and feeding habits of each fish. This fully illustrated, full-color guide makes it easy to identify what's at the end of your line. You'll learn how to distinguish an Atlantic mackerel from a Spanish mackerel, for instance; why you might mistake a cobia for a shark or a remora; how the red grouper's saddle spot will help you tell it apart from a Nassau grouper; and so much more.Written for the 16 million people who enjoy saltwater fishing, Ken Schultz's Field Guide to Saltwater Fish features:* 227 of the most common saltwater fish* Large, full-color illustrations to help you identify your catch* Approachable organization in a compact, take-along size* A comprehensive glossary that explains the terms used in the species profiles* Overview and anatomy sections written in layman's termsKen Schultz's Field Guide to Saltwater Fish is a must-have for any fan of America's favorite pastime: fishing!

A fully updated new edition of the bible of model rocketry and the official handbook of the National Association of Rocketry G. Harry Stine was one of the founders of model rocketry and one of its most accomplished and respected figures. His Handbook of Model Rocketry has long been recognized as the most authoritative and reliable resource in the field. Now fully updated and expanded by Harry's son Bill Stine, who inherited his father's passion for model rockets, the new Seventh Edition includes the many changes in the hobby that have occurred since the last edition was published, such as new types of rockets, motors, and electronic payloads, plus computer software and Internet resources. This new edition also includes new photos and a new chapter on high-power rocketry. G. Harry Stine, founder and one-time president of the National Association of Rocketry, started the world's first model rocket company, whose kits are now in the Smithsonian. Bill Stine, also a model rocket expert, is the founder and president of Quest Aerospace Inc.

The New Psychology of Selling The sales profession is in the midst of a perfect storm. Buyers have more power—more information, more at stake, and more control over the sales process—than any time in history. Technology is bringing disruptive change at an ever-increasing pace, creating fear and uncertainty that leaves buyers clinging to the status quo. Deteriorating attention spans have made it difficult to get buyers to sit still long enough to “challenge,” “teach,” “help,” give “insight,” or sell “value.” And a relentless onslaught of “me-too” competitors have made differentiating on the attributes of products, services, or even price more difficult than ever. Legions of salespeople and their leaders are coming face to face with a cold hard truth: what once gave salespeople a competitive edge—controlling the sales process, command of product knowledge, an arsenal of technology, and a great pitch—are no longer guarantees of success. Yet this is where the vast majority of the roughly $20 billion spent each year on sales training goes. It’s no wonder many companies are seeing 50 percent or more of their salespeople miss quota. Yet, in this new paradigm, an elite group of top 1 percent sales professionals are crushing it. In our age of technology where information is ubiquitous and buyer attention spans are fleeting, these superstars have learned how to leverage a new psychology of selling—Sales EQ—to keep prospects engaged, create true competitive differentiation, as well as shape and influence buying decisions. These top earners are acutely aware that the experience of buying from them is far more important than products, prices, features, and solutions. In Sales EQ, Jeb Blount takes you on an unprecedented journey into the behaviors, techniques, and secrets of the highest earning salespeople in every industry and field. You’ll learn: How to answer the 5 Most Important Questions in Sales to make it virtually impossible for prospects to say no How to master 7 People Principles that will give you the power to influence anyone to do almost anything How to shape and align the 3 Processes of Sales to lock out competitors and shorten the sales cycle How to Flip the Buyer Script to gain complete control of the sales conversation How to Disrupt Expectations to pull buyers towards you, direct their attention, and keep them engaged How to leverage Non-Complementary Behavior to eliminate resistance, conflict, and objections How to employ the Bridge Technique to gain the micro-commitments and next steps you need to keep your deals from stalling How to tame Irrational Buyers, shake them out of their comfort zone, and shape the decision making process How to measure and increase you own Sales EQ using the 15 Sales Specific Emotional Intelligence Markers And so much more! Sales EQ begins where The Challenger Sale, Strategic Selling, and Spin Selling leave off. It addresses the human relationship gap in the modern sales process at a time when sales organizations are failing because many salespeople have never been taught the human skills required to effectively engage buyers at the emotional level. Jeb Blount makes a compelling case that sales specific emotional intelligence (Sales EQ) is more essential to success than education, experience, industry awareness, product knowledge, skills, or raw IQ; and, sales professionals who invest in developing and improving Sales EQ gain a decisive competitive advantage in the hyper-competitive global marketplace. Sales EQ arms salespeople and sales leaders with the tool

An authoritative, accessible guide to the figures who shaped a nationHow did upstart colonists solidify the ideas celebrated in the Declaration of Independence and defeat the powerful British army? How did thinkers from disparate backgrounds shape a government that transformed modern politics? The Founding Fathers explains how, putting valuable information on this historic period at your fingertips--straight from one of the most trusted sources of information around the globe.This comprehensive guide takes a compelling look at prominent statesmen such as Benjamin Franklin, Thomas Jefferson, Thomas Paine, and George Washington and lesser-known but influential leaders such as Samuel Chase, Charles Pinckney, and others. Alphabetized for easy reference, it also offers discussions of key issues, including slavery, the separation of powers, the presidency, and Deism and Christianity; events, such as the American Revolution, the Whiskey Rebellion, and the Louisiana Purchase; and documents, including the Constitution and the Bill of Rights. Every special essay and concise entry--from "Abigail Adams" to "George Wythe"--promotes the deeper understanding of the personalities, issues, and events that only Encyclop?dia Britannica can provide.The book's balanced, fact-based coverage of the Founding Fathers is especially relevant today, when differing interpretations of their intent are used in debates over current policies. The Founding Fathers is the ideal resource for anyone looking to hone his or her knowledge of the fascinating figures who wrote the first chapter of U.S. history.