Pitch Anything: An Innovative Method for Presenting, Persuading, and Winning the Deal
Oren Klaff
eBook
(McGraw-Hill Education, Feb. 18, 2011)
Gold Medal Winner--Tops Sales World's Best Sales and Marketing Book âFast, fun and immensely practical.â âJOE SULLIVAN, Founder, Flextronics âMove over Neil Strauss and game theory. Pitch Anything reveals the next big thing in social dynamics: game for business.â âJOSH WHITFORD, Founder, Echelon Media âWhat do supermodels and venture capitalists have in common? They hear hundreds of pitches a year. Pitch Anything makes sure you get the nod (or wink) you deserve.â âRALPH CRAM, Investor âPitch Anything offers a new method that will differentiate you from the rest of the pack.â âJASON JONES, Senior Vice President, Jones Lang LaSalle âIf you want to pitch a product, raise money, or close a deal, read Pitch Anything and put its principles to work.â âSTEVEN WALDMAN, Principal and Founder, Spectrum Capital âPitch Anything opened my eyes to what I had been missing in my presentations and business interactions.â âLOUIE UCCIFERRI, President, Regent Capital Group âI use Orenâs unique strategies to sell deals, raise money, and handle tough situations.â âTAYLOR GARRETT, Vice President, White Cap âA counter-intuitive method that works.â âJAY GOYAL, CEO, SumOpti About the Book: When it comes to delivering a pitch, Oren Klaff has unparalleled credentials. Over the past 13 years, he has used his one-of-a- kind method to raise more than $400 millionâand now, for the fi rst time, he describes his formula to help you deliver a winning pitch in any business situation. Whether youâre selling ideas to investors, pitching a client for new business, or even negotiating for a higher salary, Pitch Anything will transform the way you position your ideas. According to Klaff, creating and presenting a great pitch isnât an artâitâs a simple science. Applying the latest findings in the field of neuroeconomics, while sharing eye-opening stories of his method in action, Klaff describes how the brain makes decisions and responds to pitches. With this information, youâll remain in complete control of every stage of the pitch process. Pitch Anything introduces the exclusive STRONG method of pitching, which can be put to use immediately: Setting the Frame Telling the Story Revealing the Intrigue Offering the Prize Nailing the Hookpoint Getting a Decision One truly great pitch can improve your career, make you a lot of moneyâand even change your life. Success is dependent on the method you use, not how hard you try. âBetter method, more money,â Klaff says. âMuch better method, much more money.â Klaff is the best in the business because his method is much better than anyone elseâs. And now itâs yours. Apply the tactics and strategies outlined in Pitch Anything to engage and persuade your audienceâand youâll have more funding and support than you ever thought possible.