Books published by publisher J. Wiley

How to compete in the right space for greater profitability and growth The Internet, mobile technology, the ubiquity of information and the availability of big data have dramatically increased the speed and impact of success and failure. Companies today know that they must be competitive, but precisely where, and more importantly how, to compete is not always easy to identify—until now. Compete Smarter, Not Harder explains how to prioritize market opportunities so that a company's strengths in one area can be leveraged across multiple markets. Using cutting-edge academic research and extensive industry practice, author William Putsis outlines the strategic decisions needed to determine which space provides the best margins, overall profitability, and growth potential. Details a step-by-step process for strategic prioritization, from strategic market selection to the tactics of execution, providing competitive advantage across markets Written by Doctor William Putsis, a professor of marketing, economics, and business strategy at the University of North Carolina at Chapel Hill, who has consulted and led executive development efforts with leading companies throughout the world Prioritize with conviction. Make absolutely sure that all of your hard work goes toward the right space.

How do magnets work? What makes a curve ball curve? What keeps an airplane in the air? How can a pulley make you five times stronger? Now you can learn the answers to these and other questions about basic physics through 101 fun, safe, low-cost experiments and activities that can be performed at home or in the classroom. In Physics for Every Kid, you'll learn about gravity from funnels that seem to defy nature by rolling up hill. Using a balloon as a power source, you'll make a fluorescent light bulb glow and learn how electrons are used to produce light. And you'll levitate a Ping-Pong ball to understand aerodynamics. Each of the 101 experiments is broken down into its purpose, a list of materials, step-by-step instructions, expected results, and an easy to understand explanation. Every activity has been pretested and can be performed safely and inexpensively in the classroom or at home. Also available in this series from Janice VanCleave:Astronomy for Every KidBiology for Every KidChemistry for Every KidDinosaurs for Every KidEarth Science for Every KidGeography for Every KidGeometry for Every KidThe Human Body for Every KidMath for Every Kid

Management guru, Peter Drucker once observed, "So much of what we call management consists in making it difficult for people to work." His observation rings true all across the corporate world: poor or non-existent decision-making processes, endless meetings, and layers of management between the worker bees and the power-elite. Meanwhile, executives, supervisors and those closest to the work and closest to the customer all struggle with broken processes, unnecessary complexity and the feeling that they are running as fast as they can. How can anyone, from the shop floor up to the C-suite, make their companies better? Despite years of corporate initiatives and implementing big fixes, are there really more simple and smart ways to improve productivity? In Low-Hanging Fruit, co-authors Jeremy Eden and Terri Long not only answer that question, they show how to get it. Low-Hanging Fruit is a fast-paced, fun read with 77 different ways to make a difference at your company. Eden, a former McKinsey consultant and Long, a former bank executive use many great examples from working with teams at Fortune 1000 companies helping them cut through the complexity, the politics and the waste. Low-Hanging Fruit gives you the best ideas culled from their experience such as how to deal with the "unintentional squelch" "zombie projects" and why mom was wrong about always doing your best. This isn't a theoretical business tome. This is an indispensable guide that should sit on every career-minded person's desk to be referenced regularly. Often contrarian, always passionate, Low-Hanging Fruit has the power to change your career and your organization.

Janice VanCleave's A+ Projects in Chemistry Are you having a hard time coming up with a good idea for the science fair? Do you want to earn extra credit in your chemistry class? Or do you just want to know how the world really works? Janice VanCleave's A+ Projects in Chemistry can help you, and the best part is it won't involve any complicated or expensive equipment. This step-by-step guide explores 30 different topics and offers dozens of experiment ideas. The book also includes charts, diagrams, and illustrations. Here are just a few of the topics you'll be investigating: *Acid/base reactions * Polymers * Crystals * Electrolytes * Denaturing proteins You'll be amazed at how easy it is to turn your ideas into winning science fair projects. Also available: Janice VanCleave's A+ Projects in Biology

Dozens of fun, hands-on projects and activities from frontier days. Join twelve-year-old Tom, his eleven-year-old sister, Amy, and their little brother, Tad, in Wyoming Territory in 1878. Share the fun, adventure, and hard work of daily life in the Wild West. You'll discover exciting games, make toys and crafts, and perform everyday activities just like Tom, Amy, and Tad. Make your own ranch-style scrambled eggs and cook up a batch of delicious sourdough flapjacks. Paint an Acoma bowl, build a model pueblo, make a pioneer cap to wear, or weave a basket from a few simple materials. You can twist together a lariat to wear as a belt, or practice knot tying--that is, if you have time after the mustang-and-cowboys board game or the party pi?ata project. Wild West Days is filled with interesting historical information and fun facts about growing up in days gone by. Discover how different--and how similar--life was for American kids in history. Watch for Civil War Days, the next exciting book in the American Kids in History series! Also available: Pioneer Days and Colonial Days. For children ages 8 to 12

Profiles of some of history's greatest scientists-- and fun experiments that demonstrate their theories! Janice VanCleave's Scientists Through the Ages profiles the lives and work of more than twenty-five important thinkers in astronomy, biology, chemistry, earth science, and physics. This exciting book includes short biographies of the scientists, descriptions of their contributions to science, and simple experiments that reveal some of their most important discoveries. You'll meet scientists from every part of the world and every age, from Archimedes to Einstein, Galileo Galilei to Maria Mitchell, and Mary Anning to Marie Curie. Every experiment can be performed at home or in the classroom with safe, inexpensive materials. So find out how these famous scientists made life better for all of us, and start your own explorations with these fun and easy experiments!

Case studies and strategies for more effective multi-generational management Clash of the Generations explores this new and increasingly common workplace phenomenon, and provides strategies to help managers navigate this ever more complex maze. Traditionally, older workers would retire and make room for the next generation; instead, Baby Boomers are now prolonging their time in the workplace, yet the successive generations are still coming in. Senior leaders are now left to manage a blended workplace comprised of up to four generations—each with their own ideas of work ethic, work/life balance, long-term career goals, and much more. Management is challenging at the best of times, but the new prevalence of generation gaps—sometimes even layered—add an entirely new dimension to an already complex responsibility. This book presents case studies and interviews with representatives of companies with age-diverse workforces, detailing innovative strategies for smoothing out the bumps and helping everyone work together. Managers have long wished that their positions came with an instruction manual, and this book delivers with a host of effective inter-generational management strategies illustrated by real-world companies. Manage the multi-generation workplace more effectively Navigate the generational culture clash Adopt proven strategies for helping everyone get along Promote a more positive culture amidst clashing expectations Every generation in the workplace has value, each has their own strengths, their own weaknesses, and their own unique talents. Each is indispensable, and when they come together as a synergistic force, they can be unstoppable. Effective management means bringing out the best in your workforce, and the strategies presented in Clash of the Generations help you streamline your varied workforce into a team more valuable than the sum of its parts.

The only security book to be chosen as a Dr. Dobbs Jolt Award Finalist since Bruce Schneier's Secrets and Lies and Applied Cryptography!Adam Shostack is responsible for security development lifecycle threat modeling at Microsoft and is one of a handful of threat modeling experts in the world. Now, he is sharing his considerable expertise into this unique book. With pages of specific actionable advice, he details how to build better security into the design of systems, software, or services from the outset. You'll explore various threat modeling approaches, find out how to test your designs against threats, and learn effective ways to address threats that have been validated at Microsoft and other top companies. Systems security managers, you'll find tools and a framework for structured thinking about what can go wrong. Software developers, you'll appreciate the jargon-free and accessible introduction to this essential skill. Security professionals, you'll learn to discern changing threats and discover the easiest ways to adopt a structured approach to threat modeling. Provides a unique how-to for security and software developers who need to design secure products and systems and test their designs Explains how to threat model and explores various threat modeling approaches, such as asset-centric, attacker-centric and software-centric Provides effective approaches and techniques that have been proven at Microsoft and elsewhere Offers actionable how-to advice not tied to any specific software, operating system, or programming language Authored by a Microsoft professional who is one of the most prominent threat modeling experts in the world As more software is delivered on the Internet or operates on Internet-connected devices, the design of secure software is absolutely critical. Make sure you're ready with Threat Modeling: Designing for Security.

He has been one of the brightest stars in Hollywood, a hard-charging actor whose intensity on the screen has been mirrored in his personal life. As Kirk Douglas has grown older -- he turned ninety in December 2006 -- he has become less impetuous and more reflective. In this poignant and inspiring new memoir, Douglas contemplates what life is all about, weighing current events from his present frame of mind while summoning the passions of his younger days.Kirk Douglas is a born storyteller, and throughout Let's Face It he tells wonderful tales and shares favorite jokes and hard-won insights. In the book, he explores the mixed blessings of growing older and looks back at his childhood, his young adulthood, and his storied, glamorous, and colorful life and career in Hollywood. He tells delightful stories of the making of such films as Spartacus, Lust for Life, Champion, The Bad and the Beautiful, and many others. He includes anecdotes about his friends Frank Sinatra, Burt Lancaster, Lauren Bacall, Ronald Reagan, Ava Gardner, Henry Kissinger, Fred Astaire, Yul Brynner, John Wayne, and Johnny Cash. He reveals the secrets that have kept him and his wife, Anne, happily married for more than five decades, and talks fondly and movingly of times spent with his sons, Michael, Peter, Eric, and Joel, and his grandchildren.Douglas's life has been filled with pain as well as joy. In Let's Face It, he writes frankly for the first time about the tragic death of his son Eric from a drug overdose at age forty-five. Douglas tells what it was like to recover from several near-death episodes, including a helicopter crash, a stroke, and a cardiac event. He writes of his sadness that many of his closest friends are no longer with us; the book includes many moving stories such as one about a regular poker game at Frank Sinatra's house at which he and Anne have been fixtures along with Gregory Peck, Jack Lemmon, and their wives. Though many of the players are gone, the game continues to this day.In Let's Face It, Douglas reflects on how his Jewish faith has become more and more important to him over the years. He offers strong opinions on everything from anti-Semitism to corporate greed, from racism to Hurricane Katrina, and from the war in Iraq to the situation in Israel. He writes about the importance in his life of the need to improve education for all children and about how we need to care more about the world and less about ourselves.A must-read for every fan, this engrossing memoir provides an indelible self-portrait of a great star -- while sharing the wit and wisdom Kirk Douglas has accumulated over a lifetime.

A brilliant account of the proud and ferocious American fighters who stood up to the British forces in savage battles crucial in deciding both the fate of the Carolina colonies and the outcome of the war.""A tense, exciting historical account of a little known chapter of the Revolution, displaying history writing at its best.""--Kirkus Reviews""His compelling narrative brings readers closer than ever before to the reality of Revolutionary warfare in the Carolinas.""--Raleigh News & Observer. ""Buchanan makes the subject come alive like few others I have seen."" --Dennis Conrad, Editor, The Nathanael Greene Papers.""John Buchanan offers us a lively, accurate account of a critical period in the War of Independence in the South. Based on numerous printed primary and secondary sources, it deserves a large reading audience."" --Don Higginbotham, Professor of History, University of North Carolina, Chapel Hill.

Investigate crimes involving cryptocurrencies and other blockchain technologies Bitcoin has traditionally been the payment system of choice for a criminal trading on the Dark Web, and now many other blockchain cryptocurrencies are entering the mainstream as traders are accepting them from low-end investors putting their money into the market. Worse still, the blockchain can even be used to hide information and covert messaging, unknown to most investigators. Investigating Cryptocurrencies is the first book to help corporate, law enforcement, and other investigators understand the technical concepts and the techniques for investigating crimes utilizing the blockchain and related digital currencies such as Bitcoin and Ethereum. Understand blockchain and transaction technologies Set up and run cryptocurrency accounts Build information about specific addresses Access raw data on blockchain ledgers Identify users of cryptocurrencies Extracting cryptocurrency data from live and imaged computers Following the money With nearly $150 billion in cryptocurrency circulating and $3 billion changing hands daily, crimes committed with or paid for with digital cash are a serious business. Luckily, Investigating Cryptocurrencies Forensics shows you how to detect it and, more importantly, stop it in its tracks.