Books in Social Media series

Many people have discovered creative methods to earn money using the internet. A “money-making” technique that is currently popular today is the monetization of YouTube channels. Whether you are a musician who wants to get some attention from music fans all over the world or a business owner who is establishing a video library for the products that you are selling, monetizing your YouTube account is a great way to build a reliable income, provided you do it correctly.There is a lot of misconception about YouTube as a social media platform. Because of the ease with which users can update and create their own content, it often seems like less of a social media network and more of a personal page. But just because you can use Facebook, Twitter and the like to promote your video, doesn’t mean that YouTube isn’t a viable social media platform. In fact, YouTube can be seen as the heart of the social media platforms as its content is widely distributed throughout the other platforms. In fact, 400 tweets per minute contain a YouTube link, and YouTube’s search bar is the second only after Google. YouTube has the benefit of having one of the most engaged audiences out of the social media platforms. With tweets flooding Twitter news feeds, and posts cluttering Facebook feeds, it’s harder than ever to reach followers on platforms. However, 85% of YouTube subscribers consider themselves “regular” YouTube users. It’s recommended that if you do pursue creating a YouTube channel that you have a professional team of producers and creators as the content uploaded should maintain a high standard. However, a lot of big Youtubers have started with just their mobile phone and a personality. Now, video content and a strong YouTube presence can be significantly harder to establish than say Twitter, Facebook or Instagram. But if video content were right for your brand, it would be well worth the extra step. As YouTube is free to set up (and easy - all you need is your Gmail address, and you’re set), the company makes its massive profits from ads. While they are reserved for those top budget players, YouTube still has certain issues with the ads as they are considered a form of interruption messaging, i.e. not organic content that is so highly favored on other social media platforms. Essentially, the paid ads are disrupting viewers from what they are doing on the site. And with the ease of the “Skip Now” button, the ads have a high chance of not being viewed if they are not properly targeted. This guide will focus on the following:•Features and impact of YouTube•YouTube tools to help you target viewers•Creating great YouTube content•How the YouTube algorithm works•How to get more YouTube subscribers•Making your videos•Bringing in the traffic•Picking a profitable niche and keyword research•SEO•YouTube channel goals you can control… AND MORE!

At first, some people get into Instagram to socialize and for fun. Anyway, it is a better way to share some of your personal photos and perhaps show off! In addition, Instagram can be used for an effective and fruitful marketing strategy. Most of the people on Instagram are unaware that you can make their business more visible. However, this becomes better when you have clearly identified your niche. Most of the prevalent niches are fashion, health, and fitness, travel and tourism and beauty. It should not be an issue if your business does not fall under any of these niches. Start by evaluating the most appropriate niche for your business which makes you unique. There is an Instagram niche for everyone, whether you are a succulent grower, food blogger, nature lover, or a travel marketer. You just need to find your niche and stick to it. Doing this may not be easy; take time deliberating the best choice. It also requires accuracy and patience.For effective Instagram marketing:•You must be sure that the content you share through Instagram will reflect the values that you represent as a brand. Being genuine can help you resonate well with your target audience. •You should be flexible without compromising your business goals. Even though the strategies and tactics described in this book are proven effective, you must still be open to experimenting to see which can really bring results. •You should always be mindful of your Instagram activities. While you can outsource the job, it is still your responsibility to make sure that your posts are beneficial to your brand and your activities can bring results. Be on top of your online activities as it can make or break your business. This guide will focus on the following:•Why use Instagram?•How Instagram works; the different functionalities•How to make a great Instagram account•How to make money from Instagram page•Why content needs to be effective•Building a personal brand in 2019•How to do lead magnet on Instagram like a pro•Creating an effective marketing strategy•Why Instagram for social marketing•Best apps to use to market your brand on Instagram•Building value and setting up your account for success•Common mistakes to avoid when marketing on Instagram•The best tips for growing your Instagram business account… AND MORE!

Whether you are just starting or established your business ten years ago, you will be able to grow your business with Facebook. If you haven’t created your Facebook business page, this is your first step. From there, you can create advertisements following your schedule and budget. By paying attention to your customers’ needs and wants, you will be able to develop some of the most engaging advertisements for your target audience. Creating an ideal customer profile is an important step when you are determining your target audience. Through your ideal customer, you can get an idea of their age range, location, gender, and interests. Once your advertisements are up and running, you will be able to use Facebook’s analytics in order to improve your ideal customer profile. This will only help you increase engagement and customers. Once you have your ideal customer in place, you will want to create a detailed marketing plan. This plan will include everything from your mission to your customer service support. This book is created as a guide that you can read and reread. It will be helpful as you start to grow your customer base through Facebook. You can turn to the pages of this book when you are looking for your next advertising strategy, such as PPC or Facebook Messenger Ads. If you are unsure of your next step, you can look through this book as it will help you reach your next step. Your dedication, patience, will to succeed and this valuable information are going to take you farther than you thought possible in the Facebook advertising market. No matter how prepared you are to integrate the words of this book into your Facebook advertising, you want to remember that it all takes time. No success happens overnight. Whether your business is one year old or twenty, it will take time for Facebook users to start noticing your business and advertising. Don’t let this discourage you. Instead, remember success comes to those who are patient and dedicated.This guide will focus on the following:•The Importance of a Facebook Page•Choosing Your Audience•Choose & refine your page theme•Using advertising functions on Facebook•Making Ads - Targeting•Avoid being banned from advertising on Facebook•Content Marketing in Facebook•Facebook Sales Funnel•How to Set up Facebook Business Manager•Choose The Best Advertising Option For Your Business on Facebook•How To Use Facebook Like A Pro For Your Business•Psychology Behind Ads•AdWords vs. Facebook… AND MORE!

Film It!: YouTube Projects for the Real World is packed with projects inspired by the features and functions of the popular social media site. Young filmmakers or podcasters will learn how to create a storyboard, make a stop-motion video, and more! An introduction to YouTube, vibrant photos, and step-by-step directions bring each physical project and digital activity to life. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.

It's nearly impossible for most of us to imagine what our lives would be like without social media. However, today's teens unarguably eclipse their elders in the reliance on and adept, intuitive use of a whole range of social media platforms. Savvy though they may be, teens are still plagued by the same specters that haunt all social media users, such as trolls and bullies, privacy issues, and fake news. Arm readers with the knowledge, tools, and critical perspective they need to navigate the tricky world of social media and educate others about how to do so in an informed, intelligent way.

Share It!: Instagram Projects for the Real World is packed with projects inspired by the features and functions of the popular social media site. Young crafters will cut colored photo filters, create a geography photo gallery, and more! An introduction to Instagram, vibrant photos, and step-by-step directions bring each physical project and digital activity to life. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.

Snap It! Snapchat Projects for the Real World is packed with projects inspired by the features and functions of the popular social media site. Young crafters will create geofilter frames, paint on printed photos, and more! An introduction to Snapchat, vibrant photos, and step-by-step directions bring each physical project and digital activity to life. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.

Tweet It! Twitter Projects for the Real World is packed with projects inspired by the features and functions of the popular social media site. Young crafters will create hashtag pins, rewrite a favorite book in 140-character chapters, and more! An introduction to Twitter, vibrant photos, and step-by-step directions bring each physical project and digital activity to life. Aligned to Common Core Standards and correlated to state standards. Checkerboard Library is an imprint of Abdo Publishing, a division of ABDO.

For many teens, being 100 percent candid on social media and posting revealing photographs from last night's party is not only a blast, it's the norm. But what if their grandmother saw the posts? Even worse, what if a future boss or a college admissions recruiter did? Not cool. In this book, readers will learn why it's important to act responsibly when shaping their digital footprint. A breakdown of profile dos and don'ts and practical tips on how to manage their day-to-day social media presence make the information relevant. Fun quizzes, discussion prompts, and an engaging text keep the learning experience fun.

Want to see a teen freak out? Take their phone away. Phones seem to be as important as oxygen, but sometimes those little portals to the online world interfere with real life. This fun and informative guide will help painlessly wean teens off constant phone use by offering scale-back tactics, sharing what others have done that works, and explaining the physical and emotional repercussions of overuse so that teens don't have to miss out on anything IRL.

For many teens, maintaining a strong social media presence is all about sharing wacky videos with friends, posting fun photographs, or following their favorite bands and brands. What they may not realize is that corporations are mining Facebook, Instagram, Snapchat, and other social media platforms for marketable data. Being too open on social media can also expose teens to other risks, such as identity theft. but this book has readers covered. They'll learn practical tips on how to be smart about personal privacy. A compelling, non-preachy main text and suggestions for further reading help teens get their social media fix while still playing it safe.

Most people sign on to one or more social media accounts every day without giving much thought to how these services are offered for free. This timely volume explains to readers how social media sites use their personal data to make a profit. By explaining how advertising targets specific demographic groups and how big data firms make use of individuals' information, this book gives readers a clear understanding of their place in the social media business model. In addition, readers will learn how they can take steps to protect their privacy and reduce the amount of information available to data mining companies. Illustrations and in-depth sidebars round out the text.