Books with author Will Leach

Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors—a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement. With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth.

Your nonconscious mind will filter out more than 99 percent of marketing you “see” today. Traditional marketing simply doesn’t work in today’s complex world. To reach today’s customers and influence their purchases, marketers and market researchers need to understand and harness the power of applied behavior psychology and behavior economics to break through these nonconscious filters and drive purchase behaviors—a process called Behavior Design. In Marketing to Mindstates, Will Leach, founder of TriggerPoint Design, a leading behavior research and design consultancy, demystifies this nonconscious filter and explains how to bypass it, introducing readers to temporary moments of influence called mindstates. Using his Mindstate Behavioral Model, he shows you specifically how to create behaviorally optimized messaging designed to activate these mindstates and trigger real emotional engagement. With this book, researchers and marketers will finally have a practical guide to creating behaviorally designed marketing that psychologically breaks through your customers’ nonconscious to drive new behaviors and topline growth.

Mix and match pieces of the world's greatest artworks from Leonardo da Vinci's Mona Lisa to Gilbert Stuart's George Washington to create new portraits. Flip Flora's pretty hairstyle on the head of a Kabuki actor. Top Frida Kahlo with the straw hat of Vincent van Gogh. Mix and match pieces of the world’s greatest artworks?from Leonardo da Vinci’s Mona Lisa to Gilbert Stuart’s George Washington?to create new portraits. Flip Flora’s pretty hairstyle on the head of a Kabuki actor. Top Frida Kahlo with the straw hat of Vincent van Gogh. Printed on heavy board and laminated, Master-Pieces will stand up to the most enthusiastic flipping, at home or in the classroom. Including full images with captions, short descriptions of the works, and artists’ biographies, it features artworks from the world’s most magnificent public collections, from the Metropolitan Museum of Art to the Louvre. With one thousand possible portrait combinations, Master-Pieces will have children looking at art in a whole new way. Featured artists include Leonardo da Vinci · Vincent van Gogh · Frida Kahlo · Sandro Botticelli · Gilbert Stuart · Toshusai Sharaku · Archibald J. Motley Jr. · Giuseppe Arcimboldo · Rogier van der Weyden · Diego Velázquez Featured museums include The Metropolitan Museum of Art, New York · Museum of Fine Arts, Boston · National Gallery of Art, Washington, D.C. · Art Institute of Chicago · The Louvre, Paris · The Uffizi, Florence · Skokloster Castle, Sweden · The Prado, Madrid · Albright-Knox Art Gallery, Buffalo