Ethical Profit: A Guide to Increasing Profit Using Sustainable Business Practices
Samantha Richardson
eBook
(Writing Pixels Publishing, Jan. 11, 2020)
How do you sort through the myriad of "green" advice available to find what works for you and your business? So many small businesses are paralyzed, without guidance on what to do, how decisions impact the environment, and where to even start. In Ethical Profit, Samantha Richardson has done the work for you. Outlining changes from small to large, she provides the “how to” that will break the paralysis and jump-start you, and your business, into action. And she does it by destroying the myth that environmentalism is costly. Ethical Profit will revolutionize your business while increasing your profit. Drawing on experiences, interviews, and case studies across industries and geographies, Ethical Profit contains something for everyone. Recognizing there isn't a one-size-fits-all solution, Richardson provides examples and solutions that can be mixed-and-matched to address your business's unique challenges. The time to change is now and Ethical Profit shows you how to do it.Read Chapter One here: www.ethicalprofitbook.comADVANCED PRAISE:"Ethical Profit is the business book we need. Richardson's pragmatic approach to sustainability for SME's is filled with information, strategies and tools you can apply immediately. Over 98% of companies in the world are SMEs, yet they are the most challenging to engage in sustainability initiatives. This books fixes that dilemma. Its plethora of real-world examples will help SMEs see that smart sustainability strategies give them a competitive advantage. If every small business adopted just a few of these ideas, the effects would be world-changing." - Bob Willard, Author and Founder, Sustainability Advantage "Many business managers and owners want to the right thing, while also doing well. That is, they want to do their part to make the world a better place – including producing products that don’t harm the planet, ensuring that all the people in their supply chain are treated fairly, and being a good place to work – while also turning a profit. It’s such a radical departure from “business as usual,” that it requires a whole new approach to how to do business. But if applied well, the ideas in this book can help businesses be more successful – including financial success. Samantha Richardson takes this transformation and makes it manageable, practical and attainable." Carl Friesen, Author, “The Fame Game” and “Your Firm’s Expertise Edge”