Books with author P. Simon

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior.How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions.It's time to start thinking big.In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate.Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

Flame and Fortune in the American West creatively and meticulously investigates the ongoing politics, folly, and avarice shaping the production of increasingly widespread yet dangerous suburban and exurban landscapes. The 1991 Oakland Hills Tunnel Fire is used as a starting point to better understand these complex social-environmental processes. The Tunnel Fire is the most destructive fire—in terms of structures lost—in California history. More than 3,000 residential structures burned and 25 lives were lost. Although this fire occurred in Oakland and Berkeley, others like it sear through landscapes in California and the American West that have experienced urban growth and development within areas historically prone to fire. Simon skillfully blends techniques from environmental history, political ecology, and science studies to closely examine the Tunnel Fire within a broader historical and spatial context of regional economic development and natural-resource management, such as the widespread planting of eucalyptus trees as an exotic lure for homeowners and the creation of hillside neighborhoods for tax revenue—decisions that produced communities with increased vulnerability to fire. Simon demonstrates how in Oakland a drive for affluence led to a state of vulnerability for rich and poor alike that has only been exacerbated by the rebuilding of neighborhoods after the fire. Despite these troubling trends, Flame and Fortune in the American West illustrates how many popular and scientific debates on fire limit the scope and efficacy of policy responses. These risky yet profitable developments (what the author refers to as the Incendiary), as well as proposed strategies for challenging them, are discussed in the context of urbanizing areas around the American West and hold global applicability within hazard-prone areas.

Residents in Boston, Massachusetts are automatically reporting potholes and road hazards via their smartphones. Progressive Insurance tracks real-time customer driving patterns and uses that information to offer rates truly commensurate with individual safety. Google accurately predicts local flu outbreaks based upon thousands of user search queries. Amazon provides remarkably insightful, relevant, and timely product recommendations to its hundreds of millions of customers. Quantcast lets companies target precise audiences and key demographics throughout the Web. NASA runs contests via gamification site TopCoder, awarding prizes to those with the most innovative and cost-effective solutions to its problems. Explorys offers penetrating and previously unknown insights into healthcare behavior.How do these organizations and municipalities do it? Technology is certainly a big part, but in each case the answer lies deeper than that. Individuals at these organizations have realized that they don't have to be Nate Silver to reap massive benefits from today's new and emerging types of data. And each of these organizations has embraced Big Data, allowing them to make astute and otherwise impossible observations, actions, and predictions.It's time to start thinking big.In Too Big to Ignore, recognized technology expert and award-winning author Phil Simon explores an unassailably important trend: Big Data, the massive amounts, new types, and multifaceted sources of information streaming at us faster than ever. Never before have we seen data with the volume, velocity, and variety of today. Big Data is no temporary blip of fad. In fact, it is only going to intensify in the coming years, and its ramifications for the future of business are impossible to overstate.Too Big to Ignore explains why Big Data is a big deal. Simon provides commonsense, jargon-free advice for people and organizations looking to understand and leverage Big Data. Rife with case studies, examples, analysis, and quotes from real-world Big Data practitioners, the book is required reading for chief executives, company owners, industry leaders, and business professionals.

Too Big to Ignore: The Business Case for Big Data is geared towards CIOs, CEOs, presidents, and IT professionals. At a high level, the book makes a compelling business case for that which we are calling Big Data. Simon provides commonsense advice for organizations looking to make sense out of the information streaming at us with unprecedented volume, velocity, and variety. Think big.

Learn How You Can Live On A Desert Island & Get Out Of There AliveIf you start panicking, you destroy your chance of survival. The real secret lies in staying calm and thinking clearly.In reality, it’s really tough to stay calm. Thinking that the only thing you have left is the clothes on your back can be really terrifying…But if you know the right methods, you can survive on any deserted island – even if you have almost nothing!This book will teach you everything you need to know about how to cope in case you ever become a castaway.Here Is A Short Preview Of What You Are Going To Learn In This Amazing Book: How To Set Your Mindset Right To Increase Your Survival Rate Water, The Most Essential Survival Requirement: Learn How To Stay Hydrated How To Set A Fire Without Killing Yourself Best Ways To Find Food How To Make a Shelter For Increased Safety: Tips & Tricks How To Signal For Help The Right WayPrevention is far much better than cure – don’t think that it will never happen to you. Better be prepared. It can be life saving.Don’t Lose Any More Time – Scroll Up & Download Your Copy Now!

A unique blend of "sword and sorcery" and "high fantasy" centering on the story of a young prince, Lionel Balimore, his sister Alicia, a loyal group of friends, and the whole continent of Zalar. This group of young royals must unite or perish in the face of an archaic menace, Ogolion. The Prophecy is a tale of coming of age, adventure, magic, love, friendship, faith, honor, courage, and perseverance.

From deep within the human body to distant nebulae in outer space, there are worlds all around us that are smaller, faster, and farther than the unaided eye can see. In these thirty-six amazing images, you can see the invisible: from a white blood cell attacking E. coli bacteria, to the delicate splash from a falling drop of water captured by a high-speed strobe. With pictures that astound and fascinating explanations of how each image was captured, award-winning author Seymour Simon takes readers on a fantastic voyage that's truly out of sight.

'Tell the story to its end,' says Eren with a grin. His yellow eyes are glowing like embers in the night. 'When I reach the end,' I say, 'what happens? You’ll have the whole story.''Hmm,' he says, looking at me and licking his lips with a dry, grey tongue. 'What happens then? Why don’t we find out?'People are keeping secrets from Oli. His mum has brought him to stay with his aunt and uncle in the countryside, but nobody will tell him why his dad isn’t with them. Where is he? Has something happened? Oli has a hundred questions, but then he finds a secret of his own: he discovers the creature that lives in the attic…Eren.Eren is not human.Eren is hungry for stories.Eren has been waiting for him.Sharing his stories with Eren, Oli starts to make sense of what’s happening downstairs with his family. But what if it’s a trap? Soon, Oli must make a choice: learn the truth – or abandon himself to Eren’s world, forever.