Mastering Google Adwords: Step-by-Step Instructions for Advertising Your Business
Noah Gray
Paperback
(CreateSpace Independent Publishing Platform, May 5, 2018)
Letβs face it, Google Adwords is a powerful tool for generating revenue.This book provides step by step guidance to mastering Google Adwords. You shouldnβt have to break your wallet and pay a ridiculous amount of your hard earned money for other books that charge you too much.Take a look at the Table of Contents below and you will see that this book stands out from the rest.Table of Contents:Chapter 1 β What Is Google AdWords?Chapter 2 β How Google AdWords WorksChapter 3 β Pros and Cons of Google AdWordsChapter 4 β Key Parts of a Google AdWords ListingChapter 5 β How to Sign Up and Set Up PaymentsChapter 6 β Adjusting Access LevelsChapter 7 β Linking AccountsChapter 8 β Choosing KeywordsChapter 9 β Keyword MatchesChapter 10 β Setting Up Ad GroupsChapter 11 β Types of Campaigns and Their GoalsChapter 12 β Starting a CampaignChapter 13 β Getting Your Ad Groups PreparedChapter 14 β Creating Your AdsChapter 15 β How to Write the Best AdsChapter 16 β Requirements of Your AdWords AdChapter 17 β Targeting Specific Geographic SpacesChapter 18 β Linking to Google MapsChapter 19 β Targeting Specific DemographicsChapter 20 β Creating AudiencesChapter 21 β Using the Keyword PlannerChapter 22 β Reviewing Your Landing PagesChapter 23 β Ad Preview and DiagnosisChapter 24 β Establishing Ad ExtensionsChapter 25 β Automatic Ad ExtensionsChapter 26 β Preparing a Call-Only Ad (and Using Forwarding Numbers)Chapter 27 β Bidding Options and How to Set ValuesChapter 28 β How Are the Order and Cost Determined?Chapter 29 β The Quality Score and How to Improve ItChapter 30 β Conversion TrackingChapter 31 β Policies for the Use of Keywords and Ad ContentChapter 32 β Copyright or Trademark AuthenticationChapter 33 β Using the Search NetworkChapter 34 β Using the Display NetworkChapter 35 β Running a Display CampaignChapter 36 β Running a Shopping CampaignChapter 37 β Creating a Video CampaignChapter 38 β Universal App CampaignChapter 39 β The Express PlatformChapter 40 β Working With SalesforceChapter 41 β Creating Automated RulesChapter 42 β Content ExclusionsChapter 43 β A/B TestingChapter 44 β Checking Analytics (and Linking Google Analytics)Chapter 45 β Finding Special AdWords DealsChapter 46 β Cancelling AdWordsFor a valuable experience, order your copy today.