Social Media Advertising Guide
Kamal Singh
(, April 9, 2020)
Welcome!Social Media is one of the most effective communication and advertising channels. Butcutting through the noise can be challenging, and often, marketers must use paid socialmarketing strategies to amplify their message in social platforms.Even though you might have created a really insightful piece of content, it can be hard toreach the right audience, especially in the beginning, where no one knows you or yourbrand. You can use social ads to boost your existing content, for example your Facebookposts or your blog.Highly targeted ads on social media can help you reach exactly the people who careabout your content. The ability to target potential readers and customers based ondemographic data, behaviors, and very specific interests is the biggest strength of socialmedia ads.But social ads are not limited to promoting content; they are also a great way to advertiseproducts, drive traffic to your website or online shop, or collect contact information foryour email campaigns.In this guide, you learn what is possible in several leading platforms and learn how toevaluate which platform is right for your message and your audience. On the next pageswe cover six major social media platforms: Facebook, Instagram, Twitter, Pinterest,Snapchat, and LinkedIn. Each of these sites has more than 100 million monthly activeusers