Books with author Claude C Hopkins

"Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life." — Advertising legend David OgilvyScientific Advertising begins with a simple declarative statement: "The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood." And in 21 concise chapters, Claude C. Hopkins covers the essence of good advertising. Beyond the points to be made about telling a story using headlines and art, being specific and providing vital information, and using samples and testing campaigns, this book clearly demonstrates why Hopkins was an expert on the best marketing policies. Almost a century after its initial publication, this little volume remains useful to those entering any area of the business world. More than an account of Hopkins's thoughts about good salesmanship, it is a window into a bygone era and the early decades of the American business of advertising.

Much about consumerism is the same today as it has been for almost the whole of civilization. One aspect that has remained the same is advertising. The specific methods of advertising have changed from newspapers to billboards to the internet, but the goals and techniques of advertising have remained almost the same. Now you can read about advertising from the early 20th century in Claude Hopkins’s Scientific Advertising. Advertising has always served the same purpose: to make sales. In his book, Hopkins outlines the best techniques to take advantage of consumer behavior and make the best decisions for your business. Some of these techniques include: IndividualitySalesmanshipHeadlinesArt in advertisingUse of samplesPsychologyAnd more! This book is a must read for anyone involved in business, from personal company owners to corporate salesmen and CEOs to students majoring in business or communication. With this new edition of Scientific Advertising, you too can learn the best way to guarantee successful advertising and help your company or business reap the benefits!