Books with author C Hopkins

In this groundbreaking 1923 work, written after he retired as president and chairman of one of the world's biggest ad agencies, Hopkins shares the secrets of successful marketing that are just as relevant today as they were almost a century ago. Learn: • how advertising laws are established • the importance of just salesmanship • why businesses must offer service • mail order advertising: what it teaches • what makes headlines effective • understanding customer psychology • how to use art in advertising • how to use samples • the best way to test campaigns • the impact of negative advertising • and much more. American advertising pioneer Claude C. Hopkins (1866-1932) is still renowned today for developing such marketing innovations as coded coupons that could be used to track the success of varying offers. His methods are still prized for their efficacy today.

The fun continues as these fab friends discover boys, themselves, and the importance of best mates. In Mates, Dates, and Sleepover Secrets, T. J.’s having an awful year. Then she is befriended by Lucy. But will Lucy’s best friends accept T. J. into their world of sleepovers, secrets, laughter, and advice? Lucy starts to feel smothered by a cute boy and actually misses life as a singleton in Mates, Dates, and Sole Survivors. And Izzie wants to be treated like an adult in Mates, Dates, and Mad Mistakes. Izzie must learn how to be true to herself without upsetting everyone along the way.

A dare and a kiss? Becca's in trouble now!Becca thinks she's through with boys - that is until Squidge dares her to kiss the first guy they see on the beach. The boy she picks has just arrived on holiday from London and is taken by surprise, but very happy with such a welcome. When Becca stands back and sees him properly, she realises that she quite fancies him too. However, life is never as simple as happily ever after. Becca's parents' marriage is on the rocks and she becomes increasingly stressed about what is going to happen. She questions everything to do with relationships and looks closely at what she wants from a boyfriend: is it escape, companionship, trust or someone to turn to? With the support of her friends she takes steps to discover what she truly values in her life. The seventh book in the popular TRUTH, DARE, KISS, PROMISE series.

In “Christmas in the Garden,” the little gardeners gather to celebrate Christmas in their own special way. This story encourages children to appreciate love among friends and the value of giving. Each book delivers a lesson or message, and a journey that children can learn from. In this series, I have endeavored to captivate and entertain the reader, as well as the listener.

Boys are like buses for TJ. No sign of one for ages and then two come along at the same time! First there's charmer Ollie Axford, and just when TJ has decided that he could be the one, old flame Luke De Biasi tells her that he wants to rekindle their romance! TJ is torn between the two boys, and unhappy that events have conspired to make her look like a two-timer. But all of this seems unimportant when someone close to her is taken seriously ill. More than ever, TJ needs a clear head and the support of her friends - Lucy, Nesta and Izzie.

No two people are exactly alike. You are special. So is everyone. Everyone means everyone. And that means you, too!A bright and colorful feel-great book to remind kids how special they are."...a wonderful description of why everyone of us is an individual and special. Fabulous book that sends a message to all who read it." - Midnite Ink, USA Amazon Review"Perfectly written... Many kids (and adults!) will gain positivity and acceptance that it's ok to be unique." - Gemma, UK Amazon Review"I read it to my son and he really likes it. He said he would recommend it to his friends... These days there is so much bullying going on, kids need to know that they are OK, no matter how they look, sound, what they wear, what they eat, what grades they get in school... " - Keryth Belvin, USA Amazon Review"Honestly, everyone can benefit from reading the message in this book." - Chris, USA Amazon Review