Books with author C Hopkins

This Edition Includes: How Advertising Laws Are Established - Just Salesmanship - Offer Service - Mail Order Advertising - What It Teaches - Headlines - Psychology - Being Specific - Tell Your Full Story - Art in Advertising - Things Too Costly - Information - Strategy - Use of Samples - Getting Distribution - Test Campaigns - Leaning On Dealers - Individuality - Negative Advertising - Letter Writing - A Name That Helps - Good Business

The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales - Claude Hopkins, Scientific AdvertisingYour Scientific Advertising book by Claude Hopkins features:Unabridged (100% original content)IllustratedWorking table of contents About Scientific Advertising by Claude HopkinsWhether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins and then move onto the rest.A classic in the world of advertising books, Claude C. Hopkins explains the process to get (and measure) results from your advertising.Proven advertising methods backed up with evidenceHopkins wrote 'Scientific Advertising' in 1923, but his insight into consumer behaviour still holds. The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not guesswork. Use his techniques to write adverts which sell with certainty. Learn the purpose of advertising and how to use it effectivelyHopkins clearly shows how to write copy, provides methods for testing it and shows how evidence based advertising gets results in a measurable and cost effective way.A must read if you are in business, sales or advertising. Hopkins shows what makes us buy and how to market successfully.Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life.-David OgilvyThis edition also includes examples of adverts produced by Claude Hopkins through his career.Build advertising strategies that workWithin this book Hopkins shows a variety of tested techniques which he had used through his successful career in advertising, including:How advertising laws are established - What the professionals in advertising already know and how we can use this knowledge to develop better ads.Just salesmanship - What is advertising and how is it best used?Offer service - The best ways to offer service to increase sales.Mail order advertising - What it teaches us and how we can apply it to our own adverts.Headlines - A lot of headlines get a poor response in email marketing, websites and adverts. Learn how to increase your response rate.Psychology - Use Hopkins experience to direct people to buy and use your product.Being specific - Are you being specific enough in your advertising? Hopkins shows that by using specific facts you can increase sales and out perform your competitors.Tell your full story - How telling your story is important and why some advertisers make the mistake of missing out on this.Art in advertising - Should we use bespoke artwork or tried and tested visuals?Things too costly - What strategies are too costly to attempt in advertising.Information - How to give the consumer the best information to help them buy.Strategy - Rules for directing a campaign.Use of samples - How getting samples into peoples hands can increase sales.Getting distribution - Hopkins lays out how to get national distribution by starting small.Test campaigns - How to test different campaigns on the same audience.Leaning on dealers - Ways to get dealers to help your campaignIndividuality - Set yourself apart from competitors and what your tone should be.Negative advertising - Will it help your sales?Letter writing - Hopkins shows how to write a sales letter.A name that helps - How does a product name impact sales?Good business - See how good business impacts on consumer behaviour.

Thirteen years ago, Tom Hopkins, the top real estate sales trainer in the country, published How to Master the Art of Listing and Selling Real Estate—the industry’s bible—which has consistently sold well despite information that has become somewhat outdated. But now Hopkins gives a cutting-edge revamp to his still- popular classic. Along with its new title, readers can expect a complete elimination of dated material and inclusion of the most current information on the role of the Internet and computer software needed by every real estate professional. Full of anecdotes, sales scripts, and proven tactics, Mastering the Art of Selling Real Estate will show readers how to: • Find the best listing prospects • Win over "For Sale by Owner" sellers • Earn the seller’s trust • Work an unrealistic price down to market • Arrange the final agreementAnyone who’s serious about real estate can take charge with Mastering the Art of Selling Real Estate.

My body was broken, and my mind was just barely hanging on. The last five days were filled with endless mountain passes, inclement weather, physical ailments, extremely limited sleep, and mental breakdowns. At this moment, however, I sat at the top of a spectacular, remote Montana mountain pass with the sun setting over the western horizon. The waning light offered magnificent vistas in every direction with rich greens, whites, purples, and yellows soaking up the last rays of the day. The faint smell of a previous storm and the wet tundra provided an unbelievable soothing sensation. The moment was perfect. I was at peace. Everything was right, and I was reminded why I chose to attempt this incredible and crazy adventure.The Tour Divide, a 2,725-mile mountain bike race along the Continental Divide from Banff, Alberta, Canada to the Mexican border crossing at Antelope Wells, New Mexico, demanded will-breaking efforts day after day, but the race also returned brief moments of euphoria. Most of the time the race felt impossible, and I loved it!Just Ride is an adventure story of the 2018 Tour Divide. The book details the resilience and amazing adaptability of the human body and mind, and it gives a realistic and often raw account of the physical and mental toll required to finish the race in less than 17 days. The route, the conditions, the gear, the strategy, the training, the mental struggles, the embarrassing moments, and the physical battle are all described throughout a story that offers a genuine look into what was experienced and felt throughout the ultimate test of mountain bike endurance.In addition, Just Ride summarizes data that were collected before, during, and following the race. The huge amount of collected data tell a story of how the body broke down and how it remarkably adapted to the 2,725-mile ordeal. The book also details how the mind was central to creating and breaking down the barriers that impeded progress each day.The Tour Divide was an incredible adventure that offered the highest of highs and the lowest of lows. In the end, the race boiled down to one simple task: Just Ride.

Playing cops was just a game until the bullets were real. The gravy train hasn’t stopped in the hollers of western Virginia for more than thirty years when Stony Shelor starts his junior year at Jubal Early High. Class divides and racism are still the hardened norms as the Eisenhower years draw to a close. Violence lies coiled under the calm surface, ready to strike at any time. On the high school front, the cool boys are taking their wardrobe and music cues from hip TV private dick Peter Gunn, and Dobie Gillis is teaching them how to hit on pretty girls. There’s no help for Stony on the horizon, though. Mary Lou Martin is the girl of his dreams, and she hardly knows Stony exists. In addition, Stony can’t seem to stay out of juvenile court and just may end up in reform school. A long, difficult year stretches out in front of him when a new boy arrives in town. Likeable bullshit artist Jack Newcomb dresses like Peter Gunn, uses moves like Dobie Gillis, and plays pretty good jazz clarinet. Jack draws Stony into his fantasy of being a private detective, and the two boys start hanging around the county sheriff’s office. Accepted as sources of amusement and free labor, the aspiring gumshoes land their first case after the district attorney’s house is burglarized. Later, the boys hatch an ingenious scheme to help the deputies raid an illegal speakeasy and brothel. All the intrigue feels like fun and games to Jack and Stony until a gunfight with a hillbilly boy almost gets them killed. The stakes rise even higher when the boys find themselves facing off against the Ku Klux Klan.

This pioneering and celebrated work was the first, and remains the standard, account of the economic history of the huge area conventionally known as West Africa. The book ranges from prehistoric times to independence and covers the former French territories, as well as those colonised by the British. It criticises conventional beliefs about economic backwardness, offers an alternative account that explains the particular configuration of poverty that characterised the pre-colonial period, and assesses the consequences of the region’s interaction with the wider world – from the growth of the Saharan and Atlantic trades to the rise and demise of colonial rule. This edition contains a substantial new Introduction that discusses the development of the subject during the past 50 years, evaluates the debate over the original interpretation, and provides a valuable guide to additional reading, bringing the reader up to date with current scholarship on the subject, as well as providing avenues for further independent research. Appearing at a time when the study of African economic history is enjoying a revival and is engaging economists as well as historians, the book fills a large gap in African studies, provides newcomers with a stimulating point of entry into the subject, and contributes to our understanding of wider issues of global underdevelopment.

Praise for Love at Second Sight: "Stands out from the romance novel shelves... it's hard not to be swept along and root for Jo" Kiss "Fun, reassuring and beautifully engaging" Books for Keeps "Perfect summer read... a fantastic, romatic and light read" Chicklish"Lighthearted, romantic, girly fun" The BookbagPraise for the Million Dollar Mates series:"If you and your mates have ever discussed how weird boys can be, then this is just for you…There's plenty of laughs and bits that'll make you groan: 'That's so true!'" Mizz Magazine "A fun, flighty read… with great attitude… perfect" Wondrous Reads"Engaging and witty" LoveReading4Kids"It's writers like Cathy Hopkins that lift your soul and make you feel...like you can do anything if you set your mind to it and if you have the right kind of friends on your side." My Favourite BooksWhen Paige finds an old mix CD in a local charity shop, she can't help but wonder about the boy who made it and the girl he was thinking of when he chose the songs. The tracks tell the story of a boy looking for his perfect girl, a girl to understand him, a story of being alone, being let down, misunderstood and not knowing where to turn. Following the clues of the music, Paige sets out to find the mysterious boy, going from gig to gig and band to band, hoping to track him down. But will who she finds at the end of the trail, be the boy she's imagined? Another perfect girly read from Queen of Teen nominee Cathy Hopkins!

Understand and use the concepts of successful advertising Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins and then move onto the rest. In this powerful book he explains the process to get (and measure) results from your advertising. Claude Hopkins wrote 'Scientific Advertising' in 1923, but his insight into consumer behaviour still holds. The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not a guess. Learn how to use his techniques to write adverts which sell with certainty. Hopkins clearly shows how to write copy, provides methods for testing it and shows how evidence based advertising gets results in a measurable and cost effective way. A must read if you are in business, sales or advertising. Hopkins shows what makes us buy and how you can make it happen. This edition also includes examples of adverts produced by Claude Hopkins through his career. Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life. David Ogilvy Within this book Hopkins shows a variety of tested techniques which he had used through his successful career in advertising, including: How advertising laws are established - What the professionals in advertising already know and how we can use this knowledge to develop better ads. Just salesmanship - What is advertising and how is it best used? Offer service - The best ways to offer service to increase sales. Mail order advertising - What it teaches us and how we can apply it to our own adverts. Headlines -A lot of headlines get a poor response in email marketing, websites and adverts. Learn how to increase your response rate. Psychology - Use Hopkins experience to direct people to buy and use your product. Being specific - Are you being specific enough in your advertising? Hopkins shows that by using specific facts you can increase sales and out perform your competitors. Tell your full story - How telling your story is important and why some advertisers make the mistake of missing out on this. Art in advertising - Should we use bespoke artwork or tried and tested visuals? Things too costly - What strategies are too costly to attempt in advertising. Information - How to give the consumer the best information to help them buy. Strategy - Rules for directing a campaign. Use of samples - How getting samples into peoples hands can increase sales. Getting distribution - Hopkins lays out how to get national distribution by starting small. Test campaigns - How to test different campaigns on the same audience. Leaning on dealers - Ways to get dealers to help your campaign Individuality - Set yourself apart from competitors and what your tone should be. Negative advertising - Will it help your sales? Letter writing - Hopkins shows how to write a sales letter. A name that helps - How does a product name impact sales? Good business - See how good business impacts on consumer behaviour. Excerpts from the book The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales. I never ask people to buy. The ads all offer service, perhaps a free sample. They sound altruistic. But they get a reading and action. No selfish appeal can do that. I set down these findings solely for the purpose of aiding others to start far up the heights I scaled.

Updated and corrected for 2014, this is a reprint of the original 1923 text. This ground-breaking book remains essential reading for anyone entering the copywriting and advertising professions, reminding us that advertising's purpose is purely to sell. Claude Hopkins expresses powerful, tested truths about "salesmanship in print" which remain relevant through the decades and across all media - including today's internet marketing. David Ogilvy said "Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life."

Scientific Advertising is a book written by Claude C Hopkins in 1923 and is cited by many advertising and marketing personalities (such as David Ogilvy, Gary Halbert and Jay Abraham) as a "must-read" book. David Ogilvy is widely quoted as saying that "Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times". The book is cited as being the original description of the process of split testing and of coupon based customer tracking and loyalty schemes. In the book, Hopkins outlines an advertising approach based on testing and measuring. In this way losses from unsuccessful ads are kept to a safe level while gains from profitable ads are multiplied. Or, as Hopkins wrote, the advertiser is "playing on the safe side of a hundred to one shot". "The book also contains information on how to write advertising that sells: Salesmanship in print."

Playing cops was just a game until the bullets were real. The gravy train hasn’t stopped in the hollers of western Virginia for more than thirty years when Stony Shelor starts his junior year at Jubal Early High. Class divides and racism are still the hardened norms as the Eisenhower years draw to a close. Violence lies coiled under the calm surface, ready to strike at any time. On the high school front, the cool boys are taking their wardrobe and music cues from hip TV private dick Peter Gunn, and Dobie Gillis is teaching them how to hit on pretty girls. There’s no help for Stony on the horizon, though. Mary Lou Martin is the girl of his dreams, and she hardly knows Stony exists. In addition, Stony can’t seem to stay out of juvenile court and just may end up in reform school. A long, difficult year stretches out in front of him when a new boy arrives in town. Likeable bullshit artist Jack Newcomb dresses like Peter Gunn, uses moves like Dobie Gillis, and plays pretty good jazz clarinet. Jack draws Stony into his fantasy of being a private detective, and the two boys start hanging around the county sheriff’s office. Accepted as sources of amusement and free labor, the aspiring gumshoes land their first case after the district attorney’s house is burglarized. Later, the boys hatch an ingenious scheme to help the deputies raid an illegal speakeasy and brothel. All the intrigue feels like fun and games to Jack and Stony until a gunfight with a hillbilly boy almost gets them killed. The stakes rise even higher when the boys find themselves facing off against the Ku Klux Klan. (A.D. Hopkins)

In this follow-up to her best-selling Civil War Legacies, Carol Hopkins presents another outstanding collection of charming projects. Each engaging quilt is ideal for scraps and 1860s reproduction fabrics.Choose from 17 traditional patterns with something for every skill levelBe inspired by Carol's "To Add Interest" tips regarding fabric selectionCreate quilts with timeless appeal; these small patterns make beautiful wall hangings, doll quilts, and gifts