Books with author Brian Icenhower

Prospect for leads in your real estate business, and you’ll be developing a skill set that produces incredible results for selling your services. Some real estate agents are content to wait in their offices, hoping for potential sellers and buyers to pop in with a listing or an offer. The same agents end up wondering why their business is shrinking instead of expanding. Top real estate agents understand the importance of prospecting, and they get out in the community to generate the kinds of leads they know will pay off. Prospecting is an intentional activity – one that requires a strategic investment of your time. Random prospecting is almost as detrimental to your business as not prospecting at all. We teach you how to overcome your limiting beliefs and go where the clients are, and we’ll take you there one step at a time.Whether you just obtained your real estate license or you’re ready to breathe new life into your existing real estate practice, PROSPECT is the one book you must have as your guide. You will be expertly trained on the most tested and effective prospecting methods available: Circle Prospecting, Sphere of Influence, Expired Listings, For Sale By Owners, Previewing Properties, Door Knocking, Open Houses, and much more!This book presents you with not only the rationale for each strategy but also the scripts, documentation tools and planning ideas you need to hold yourself accountable and use your time efficiently. As a result, getting more leads, more listings, and more sales will earn you a position as a top-performer in the real estate industry. PROSPECT puts you in charge of the commission income that you generate.

Prospect for leads in your real estate business, and you’ll be developing a skill set that produces incredible results for selling your services. Some real estate agents are content to wait in their offices, hoping for potential sellers and buyers to pop in with a listing or an offer. The same agents end up wondering why their business is shrinking instead of expanding.Top real estate agents understand the importance of prospecting, and they get out in the community to generate the kinds of leads they know will pay off. Prospecting is an intentional activity – one that requires a strategic investment of your time. Random prospecting is almost as detrimental to your business as not prospecting at all. We teach you how to overcome your limiting beliefs and go where the clients are, and we’ll take you there one step at a time.Whether you just obtained your real estate license or you’re ready to breathe new life into your existing real estate practice, PROSPECT is the one book you must have as your guide. You will be expertly trained on the most tested and effective prospecting methods available: Circle Prospecting, Sphere of Influence, Expired Listings, For Sale By Owners, Previewing Properties, Door Knocking, Open Houses, and much more!This book presents you with not only the rationale for each strategy but also the scripts, documentation tools and planning ideas you need to hold yourself accountable and use your time efficiently. As a result, getting more leads, more listings, and more sales will earn you a position as a top-performer in the real estate industry. PROSPECT puts you in charge of the commission income that you generate.

Like all Icenhower training books, SOI : Building A Real Estate Agent's Sphere of Influence training manual is for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results. You are not an ‘average agent’, so you need to employ the tried and tested ways of the nation’s Top Producers for always having an abundance of prospective buyers and sellers lined up – people who know who you are by name and ‘brand’, who come to you first to list their property or to show them their next new one. Regardless of your specialty, location or client base, we’ll show you how to systematize your approach to SOI : Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control – or grabbing it perhaps for the first time – of your ability to generate a predictable number of Closed Transactions month after month. We’ll show you step-by-step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business’s SOI Referral Database like a master.

Focus on income, not office operations.Train your administrative assistant the right way to amplify your sales potential.Invest in your administrative assistant's training. This nine-module course will quickly educate and empower your new hire to own the administrative and transactional duties of your business. It not only identifies the four key roles of a real estate assistant, it also breaks down the precise workflows when serving as a listing manager, transaction coordinator, marketing director, and administrative manager.This book shows you exactly what your new assistant must know to keep your office running smoothly so you can meet prospects and take care of your clients. Focus on generating business, following up on leads, conducting appointments, writing offers, and negotiating contracts.

Focus on income, not office operations.Train your administrative assistant the right way to amplify your sales potential.Invest in your administrative assistant's training. This nine-module course will quickly educate and empower your new hire to own the administrative and transactional duties of your business. It not only identifies the four key roles of a real estate assistant, it also breaks down the precise workflows when serving as a listing manager, transaction coordinator, marketing director, and administrative manager.This book shows you exactly what your new assistant must know to keep your office running smoothly so you can meet prospects and take care of your clients. Focus on generating business, following up on leads, conducting appointments, writing offers, and negotiating contracts.

Unlock the secret of Behavior—what it means and how it impacts you—and harness it for successful client communication and increased sales performance.In this engaging and easy-to-follow book, veteran real estate coach and consultant Brian Icenhower shares what he has discovered about the crucial relationship between human behavior and every facet of the real estate business. From basic beginnings to a deep-dive into the DISC behavior model, this exhaustive book provides invaluable insights into the nature of behavior and how to apply it to everything you do in real estate.You’ll learn to identify different behavioral types and modify your communication style to effectively build relationships with all types of clients and people. Not only will the client leads that you generate significantly increase, your level of customer service and lead conversation rates will dramatically improve. You’ll gain insight on which types of business marketing and lead generation methods are the best fit for your behavioral style, and even how behavior impacts hiring and training within real estate teams.Regardless of your specialty, location, or client base, our tried and tested techniques will help you build instant rapport and communicate more effectively with prospects and clients alike. Behavior will push you out of your comfort zone and teach you that you don’t have to enjoy every business-generating activity in order to get incredible results. Behavior will show you how to harness your strengths while overcoming behaviors that are holding you back from success. Behavior will show you that we’re all different, so why be the same average agent as everyone else?

Like all Icenhower training books, SOI : Building A Real Estate Agent's Sphere of Influence training manual is for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results. You are not an ‘average agent’, so you need to employ the tried and tested ways of the nation’s Top Producers for always having an abundance of prospective buyers and sellers lined up – people who know who you are by name and ‘brand’, who come to you first to list their property or to show them their next new one. Regardless of your specialty, location or client base, we’ll show you how to systematize your approach to SOI : Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control – or grabbing it perhaps for the first time – of your ability to generate a predictable number of Closed Transactions month after month. We’ll show you step-by-step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business’s SOI Referral Database like a master.

Unlock the secret of Behavior—what it means and how it impacts you—and harness it for successful client communication and increased sales performance.In this engaging and easy-to-follow book, veteran real estate coach and consultant Brian Icenhower shares what he has discovered about the crucial relationship between human behavior and every facet of the real estate business. From basic beginnings to a deep-dive into the DISC behavior model, this exhaustive book provides invaluable insights into the nature of behavior and how to apply it to everything you do in real estate.You’ll learn to identify different behavioral types and modify your communication style to effectively build relationships with all types of clients and people. Not only will the client leads that you generate significantly increase, your level of customer service and lead conversation rates will dramatically improve. You’ll gain insight on which types of business marketing and lead generation methods are the best fit for your behavioral style, and even how behavior impacts hiring and training within real estate teams.Regardless of your specialty, location, or client base, our tried and tested techniques will help you build instant rapport and communicate more effectively with prospects and clients alike. Behavior will push you out of your comfort zone and teach you that you don’t have to enjoy every business-generating activity in order to get incredible results. Behavior will show you how to harness your strengths while overcoming behaviors that are holding you back from success. Behavior will show you that we’re all different, so why be the same average agent as everyone else?

Learn the strategies and methods top producing real estate agents use to successfully farm neighborhoods to become the community real estate expert of choice. Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.