Books with author Arthur Rubinstein

With his uncanny memory, with his unsurpassed gift as raconteur, the adored maestro of the piano at last tells the story of his life - the adventures, the struggles, the amours, the mishaps, and the triumphs... Rubenstein's life and music have been illuminated with a radiant energy, a magic that could only have sprung from a gargantuan love of life. His book - bursting with anecdote, information, opinion, with life - is a testament to that great gift. Illustrated with 24 pages of photographs and mementos.

With his uncanny memory, wit his unsurpassed gift as a raconteur, the adored maestro of the piano at last tells the story of his life-the adventures, the struggles, the amours, the mishaps, and the triumphs, from his birth in Lodz in a large, complex Polish-Jewish family to his education among strangers in musical Berlin, to his visit to Switzerland, to the first concerts, the first loves, the first triumphant tours. By the close of the book, the world is deep in its first Great War, and Arthur deep in his great career - perhaps the greatest, in music, of our century. Illustrated with 24 pages of photographs and mementos.

A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion—the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company’s image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to “guess what name it bears.” This book traces Packard’s advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company’s management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.

A major force in the American automobile scene through the 1950s, Packard made a mark on American advertising as well. The cars themselves seemed built for promotion--the red hexagon in the hubcap, the yoke grille, and the half-arrow belt-line molding acted as a logo of sorts, setting a new standard in visual continuity and branding. The company's image became so firmly established, in fact, that Packard eventually ran advertisements which pictured the cars but purposely omitted the name, instead asking readers to "guess what name it bears." This book traces Packard's advertising history from 1900 through 1958, based on original research that includes several first-hand interviews with the people who made it happen. Filled with reproductions of Packard ads (some in color), the book looks beyond the surface to examine how the advertisements reflect and interpret the company's management and business convictions, how they were influenced by business conditions and competitive pressure, and how they changed with the times.