Athletes Are Brands Too: How Brand Marketing Can Save Today's Athlete

The athlete's guide to building a personal brand and a future beyond sports.Athletes Are Brands Too teaches athletes at every level how to build a brand that can lead to success in life, regardless of what happens in their athletic career. One part road map, one part call to arms, this guide gives athletes the tools to build their influence, beat the odds, and leverage their athletic accomplishments well beyond sports. In the world of athlete branding, it's easier to crash a party than throw a party. This book will show you how.