Matthew Dixon, Brent Adamson
The Challenger Sale: Taking Control of the Customer Conversation
Paperback
(Penguin Aug. 9, 2013)
, 1.8.2013 edition
What's the secret to sales success? If you're like most business leaders, you'd say it's fundamentally about relationships and you'd be wrong. The best salespeople don't just build relationships with customers. They challenge them.
- ISBN
- / 9780670922857
- Pages
- 240
- Weight
- 11.0 oz.
- Dimensions
- 6.0 x 0.7 in.