Cam Barber, Authors Republic
What's Your Message?: Public Speaking with Twice the Impact, Using Half the Effort
Audible Audiobook
(Authors Republic Feb. 22, 2018)
You can be more persuasive by speaking in messages!
This audiobook has 69 chapters.
- To control anxiety, check out CHAPTERS 39-44.
- Want a quick method to prepare? Go straight to CHAPTER 49.
- How to start a speech? CHAPTER 59.
- How to end a speech? CHAPTER 60.
- Techniques to engage your listeners from start to finish? CHAPTERS 61-65.
For examples of great messaging, CHAPTERS 4 through 29 include case studies of Steve Jobs, Gandhi, Richard Branson, Bill Clinton, Jack Welch, Nelson Mandela, and others.
Key chapters:
- Ch 03 - The Power of Messaging
- Ch 11 - Messaging Makes Great Leaders
- Ch 12 - Gandhi
- Ch 13 - Nelson Mandela
- Ch 14 - Steve Jobs
- Ch 17 - Anita Roddick
- Ch 22 - Messaging Builds Your personal brand
- Ch 23 - Jules Lund
- Ch 24 - Janine Allis
- Ch 26 - Richard Branson
- Ch 27 - Hot Tub Ski Lodge Message
- Ch 29 - The Pope Francis Effect
- Ch 30 - Bad Messaging - The Cake That Cost a Federal Election
- Ch 31 - IBM Didn't Think
- Ch 33 - Format Wars: BluRay vs HD DVD
- Ch 35 - Public Speaking Myths
- Ch 37 - The Vivid Method
- Ch 38 - Part one - The Clarity First Principles
- Ch 39 - Principle 1 - All Anxiety is Caused by Uncertainty
- Ch 40 - Principle 2 - Message Transfer is Your Measure of Success
- Ch 41 - Principle 3 - We All Have The Closeness Problem
- Ch 42 - Principle 4 - Your Natural Style is the Right Style
- Ch 43 - Principle 5 - You Can Control Anxiety By Understanding It
- Ch 44 - Part two - Create a Speech Outline
- Ch 47 - The Speech Outline as Checklist
- Ch 49 - Crafting Your Message Step By Step
- Ch 50 - The Magic of Chunking
- Ch 51 - Structuring Your Ideas Step By Step
- Ch 52 - Start With Message Statement and Title
- Ch 56 - Structure Helps You Deliver a Speech More Powerfully
- Ch 57 - How to Rehearse in Half The Time
- Ch 58 - PART THREE - Give Great Explanations
- Ch 59 - How to Start a Speech
- Ch 60 - How to End a Speech
- Ch 62 - PROVOKE the Mind of Your Listener
- Ch 63 - Connect With Your Listener
- Ch 64 - Activate Your Listener's Mind
- Ch 65 - Visual Explanations - Slides and Visual Support
- Ch 67 - Bring Your Ideas To Life