Richard C Ling
Orchestrating success: Improve control of the business with sales & operations planning
Hardcover
(Oliver Wight Ltd. Publications March 15, 1988)
The authors present a dynamic approach to effectively link sales and marketing planning directly to the operations side of a business. Demonstrates how to create a connection between a company's business plan and each department's operations, accurately anticipate changes in customer's needs and significantly improve a firm's competitive position with an enhanced level of customer satisfaction.
- ISBN
- 0939246112 / 9780939246113
- Pages
- 239
- Weight
- 16.0 oz.
- Dimensions
- 9.1 x 6.2
in.