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Identify and Evaluate Advertising

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Age 9-12
Grade 4-6

Valerie Bodden

Identify and Evaluate Advertising

Library Binding (Lerner Publications TM Jan. 1, 2015)

What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.

Series
Info Wise
ISBN
1467752266 / 9781467752268
Pages
40
Weight
13.4 oz.
Dimensions
6.5 x 0.2 in.

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