David Waller
Mountain Bike Mania - the Promotional Plan 2E
Paperback
(McGraw Hill March 15, 2004)
, 2nd Revised edition edition
This workbook offers the reader a simple, step-by-step guide to writing an appropriate, strategic, promotional plan. It presents a practical framework that allows the Advertising student to incorporate theory with application and imagination when embarking upon their own promotional plan assignment. A promotional plan provides the framework for organisations to communicate to their target audience in a creative and effective way during the campaign period. Therefore, the workbook will guide students through the procedures of planning, developing and implementing a promotional campaign. There is an explanation of what is expected in each section of the promotional plan, workspace to begin writing any creative ideas, plus an example of a promotional plan based on Mountain Bike Mania's introduction of their new bike, Pegasus.
- ISBN
- 0074714295 / 9780074714294
- Pages
- 136
- Weight
- 0.2 oz.
- Dimensions
- 3.1 x 0.1 in.
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