Age
11-14
Grade
6-9
Jen Green
Advertising
Paperback
(Rosen Central Dec. 15, 2011)
Advertising, which aims to influence the thinking and behavior of consumers around the world, is a multibillion-dollar industry. People are exposed to many different forms of advertising every day, including TV and radio commercials, newspaper and magazine ads, posters and billboards, direct mail, and Internet ads. Readers learn how advertising works, including common techniques and approaches, and explore the debate about advertising's effects on society. Real-life case studies, fact boxes, and opinion panels highlight some of the most heated issues in the debate. These include questions about truth in advertising, promoting stereotypes, advertising to children, and collecting information about people's tastes, habits, and interests online.
- Series
- Ethical Debates (Paper)
- ISBN
- 1448870070 / 9781448870073
- Pages
- 48
- Weight
- 4.0 oz.
- Dimensions
- 7.0 x 0.2 in.
Enjoy reading Advertising? You may also like these books
-
W
Jen Green
Inheritance of Traits: Why Is My Dog Bigger Than Your Dog?
Paperback (Raintree Jan. 1, 2014) -
W
Jen Green
National Geographic Countries of the World: China
Paperback (National Geographic Children's Books Aug. 11, 2009) -
Y
Jen Green
National Geographic Investigates: Ancient Celts: Archaeology Unlocks the Secrets of the Celts' Past
Hardcover (National Geographic Children's Books Feb. 12, 2008) -
W
Jen Green
50 Things You Should Know About the Environment
Flexibound (QEB Publishing Sept. 21, 2016) -
Y
Jen Green
Tutankhamen's Tomb: Uncover the Secrets and Treasures of Ancient Egypt
Hardcover (B.E.S. Publishing Nov. 1, 2006) -
Y
Jen Green
National Geographic Countries of the World: Cuba
Library Binding (National Geographic Children's Books Aug. 14, 2007) -
W
Jen Green
National Geographic Countries of the World: Greece
Library Binding (National Geographic Children's Books Aug. 11, 2009) -
U
Jen Green
DK Readers L4: Big Fantastic Earth: Wonder at Spectacular Landscapes!
Hardcover (DK Children June 21, 2016) -
W
Jen Green
Audacious Aviators: True Stories of Adventurers' Thrilling Flights
Paperback (Raintree Jan. 1, 2014)
