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Books in Influence and Persuasion series

  • Advertising

    Clive Gifford

    Paperback (Heinemann Library, July 14, 2006)
    None
  • Political Manipulation: The World of Spin

    Philip Steele

    Library Binding (Heinemann, Sept. 15, 2005)
    On Thursday 30 September 2004, two men stood under the television lights in Florida. That American state had recently been battered by hurricanes, but another story led the news broadcasts. The Republican President of the USA, George W. Bush, was taking part in the first televised public debate with his rival in the forthcoming presidential election, Democratic contender John Kerry. The winner in that election would become the most powerful person in the world, whose chosen policies would affect the lives not just of Americans but of countless others. What would be said in Florida that night was of great importance.
  • Propaganda in War and Peace: Manipulating the Truth

    Simon Adams

    Library Binding (Heinemann, Sept. 15, 2005)
    Today, propaganda is everywhere. It is part of our daily lives and something many of us take for granted. Its reach is vast and its importance is considerable. But what exactly is propaganda, and how does it work?
  • Public Relations

    Clive Gifford

    Hardcover (Heinemann Educational Books Ltd, June 15, 2005)
    None
  • Wartime Propaganda

    Simon Adams

    Paperback (Heinemann Library, July 14, 2006)
    None
  • Wartime Propaganda

    Clive Gifford

    Hardcover (Heinemann Educational Books Ltd, June 15, 2005)
    None
  • Political Manipulation

    Clive Gifford

    Hardcover (Heinemann Educational Books Ltd, June 15, 2005)
    None
  • Public Relations

    Moi Ali

    Paperback (Heinemann Library, July 14, 2006)
    None
  • Espionage & Disinformation

    Clive Gifford

    Library Binding (Heinemann, Sept. 15, 2005)
    Every country, company and military force have information they strive to keep secret. This information is highly prized by others and can be the difference between success or failure in business, between victory or defeat in battle and whether a government or ruler stays in power or is toppled. This information is known as intelligence, and comes in many different forms. It can be military details about troops, their location and planned movements. It can be political secrets about what alliances one nation intends forming with others. It can also be technical secrets such as details of scientific research or the workings of a new weapon.
  • Public Relations: 0

    Moi Ali

    Library Binding (Heinemann, Sept. 15, 2005)
    Ali, Moi
  • Espionage and Disinformation

    Clive Gifford

    Paperback (Heinemann Library, July 14, 2006)
    Examines how emotion and prejudice are used to achieve outcomes in war and peace, commerce and politics, crime and charity, for good and for evil. Helps students tell fact from opinion. Explains the methods that politicians and the media use.
  • Espionage and Disinformation

    Clive Gifford

    Hardcover (Heinemann Educational Books Ltd, June 15, 2005)
    None