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Claude C. Hopkins (1866–1932) was one of the great advertising pioneers. He believed advertising existed only to sell something and should be measured and justified by the results it produced. He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop's patent medicine company. At the age of 41, he was hired by Albert Lasker owner of Lord & Thomas advertising in 1907 at a salary of $185,000 a year, Hopkins insisted copywriters research their clients' products and produce "reason-why" copy. He believed that a good product and the atmosphere around it was often its own best salesperson, and as such he was a great believer in sampling. To track the results of his advertising, he used key-coded coupons and then tested headlines, offers and propositions against one another. He used the analysis of these measurements to continually improve his ad results, driving responses and the cost effectiveness of his clients' advertising spend. Hopkins is one of the father's of modern day marketing. While working for the Bissel Carpet Sweeper Company, at Hopkins' sent out five thousand letters offering carpet sweepers as Christmas presents - one thousand people sent in orders. He also convinced Bissel manufacturers to offer more variety of carpet sweepers, such as making them with twelve different types of wood. Immediately after these changes, Bissel sold two hundred fifty thousand in three weeks. His book Scientific Advertising was published in 1923, following his retirement from Lord & Thomas, where he finished his career as president and chairman. This book was followed, in 1927, by his autobiographical work My Life in Advertising. He died in 1932. Charles Duhigg credits Hopkins with popularizing tooth brushing, as a result of Hopkins' campaigns for Pepsodent. (wikipedia.org)

Aaron's Rod is a picaresque novel by D. H. Lawrence, started in 1918 and published in 1922. Aaron Sisson, a union official in the coal mines of the English Midlands, is trapped in a stale marriage. He is also an amateur, but talented, flautist. At the start of the story he walks out on his wife and two children and decides on impulse to visit Italy. His dream is to become recognised as a professional musician. During his travels he encounters and befriends Rawdon Lilly, a Lawrence-like writer who nurses Aaron back to health when he is taken ill in post-war London. Having recovered his health, Aaron arrives in Florence. Here he moves in intellectual and artistic circles, argues about politics, leadership and submission, and has an affair with an aristocratic lady. The novel ends with an anarchist or fascist explosion that destroys Aaron’s instrument. (wikipedia.org)

Lang:- English, Pages 635. Reprinted in 2015 with the help of original edition published long back[1913]. This book is in black & white, Hardcover, sewing binding for longer life with Matt laminated multi-Colour Dust Cover, Printed on high quality Paper, re-sized as per Current standards, professionally processed without changing its contents. As these are old books, there may be some pages which are blur or missing or black spots. If it is multi volume set, then it is only single volume. We expect that you will understand our compulsion in these books. We found this book important for the readers who want to know more about our old treasure so we brought it back to the shelves. (Customisation is possible). Hope you will like it and give your comments and suggestions.Original Title:- Laddie: A True Blue Story 1913 [Hardcover] Author:- Gene Stratton-Porter

The Rising Tide of Color Against White World-Supremacy (1920), by Lothrop Stoddard, postulates the collapse of white world empire, and of colonialism, because of the population growth among colored peoples. The postulations constitute scientific racism, with which Stoddard concludes for, and advocates, an eugenic separation of the "primary races" of the world. Despite the book's title, Stoddard does not advocate a white race bid for world domination, based on white supremacy, but questions the right of white peoples to invade the lands of other races, and criticizes the European colonial empire powers for imposing their will upon the peoples of Asia. (wikipedia.org) Theodore Lothrop Stoddard (June 29, 1883 - May 1, 1950) was an American political scientist, historian, journalist, anthropologist, eugenicist, pacifist, and anti-immigration advocate who wrote a number of books which are cited by historians as prominent examples of early 20th-century scientific racism. During World War II he wrote Into the Darkness, about the effect of war on Nazi Germany. Stoddard was relatively nonpartisan in his coverage of the Nazi regime, but he did express concern for the welfare of the European Jewish community, foreseeing intense violence against the Jews.

The Book of the Damned was the first published nonfiction work by American author Charles Fort (first edition 1919). Concerning various types of anomalous phenomena including UFOs, strange falls of both organic and inorganic materials from the sky, odd weather patterns, the possible existence of creatures generally believed to be mythological, disappearances of people, and many other phenomena, the book is considered to be the first of the specific topic of anomalistics.The title of the book referred to what he termed the "damned" data - data which had been damned, or excluded, by modern science because of its not conforming to accepted belief. Fort charged that mainstream scientists are conformists who believe in what is accepted and popular, and never really search for truth that may be contrary to what they believe. He also compared the close-mindedness of many scientists to that of religious fundamentalists, implying that the supposed "battle" between science and religion is just a distraction for the fact that, in his opinion, science is, in essence, simply a de facto religion. This is a theme that Fort would develop more in his later works, New Lands and Lo! particularly. (wikipedia.org)

George Alfred Henty (8 December 1832 – 16 November 1902) was a prolific English novelist and war correspondent. He is best known for his historical adventure stories that were popular in the late 19th century. His works include The Dragon & The Raven (1886), For The Temple (1888), Under Drake's Flag (1883) and In Freedom's Cause (1885).G. A. Henty was born in Trumpington, near Cambridge. He was a sickly child who had to spend long periods in bed. During his frequent illnesses he became an avid reader and developed a wide range of interests which he carried into adulthood. He attended Westminster School, London, and later Gonville and Caius College, Cambridge, where he was a keen sportsman. He left the university early without completing his degree to volunteer for the Army Hospital Commissariat when the Crimean War began. He was sent to the Crimea and while there he witnessed the appalling conditions under which the British soldier had to fight. His letters home were filled with vivid descriptions of what he saw. His father was impressed by his letters and sent them to The Morning Advertiser newspaper which printed them. This initial writing success was a factor in Henty's later decision to accept the offer to become a special correspondent, the early name for journalists now better known as war correspondents.Henty once related in an interview how his storytelling skills grew out of tales told after dinner to his children. He wrote his first children's book, Out on the Pampas in 1868, naming the book's main characters after his children. The book was published by Griffith and Farran in November 1870 with a title page date of 1871. While most of the 122 books he wrote were for children, he also wrote adult novels, non-fiction such as The March to Magdala and Those Other Animals, short stories for the likes of The Boy's Own Paper and edited the Union Jack, a weekly boy's magazine.His children's novels typically revolved around a boy or young man living in troubled times. These ranged from the Punic War to more recent conflicts such as the Napoleonic Wars or the American Civil War. Henty's heroes – which occasionally included young ladies – are uniformly intelligent, courageous, honest and resourceful with plenty of 'pluck' yet are also modest. These virtues have made Henty's novels popular today among many Christians and homeschoolers.Henty usually researched his novels by ordering several books on the subject he was writing on from libraries, and consulting them before beginning writing. Some of his books were written about events (such as the Crimean War) that he witnessed himself; hence, these books are written with greater detail as Henty drew upon his first-hand experiences of people, places, and events.On 16 November 1902, Henty died aboard his yacht in Weymouth Harbour, Dorset, leaving unfinished his last novel, By Conduct and Courage, which was completed by his son Captain C.G. Henty.Henty is buried in Brompton Cemetery, London. (wikipedia.org)

The Prophet is a book of 26 prose poetry fables written in English by the Lebanese-American poet and writer Kahlil Gibran. It was originally published in 1923. It is Gibran's best known work. The Prophet has been translated into over 40 different languages and has never been out of print.The prophet, Almustafa, has lived in the city of Orphalese for 12 years and is about to board a ship which will carry him home. He is stopped by a group of people, with whom he discusses topics such as life and the human condition. The book is divided into chapters dealing with love, marriage, children, giving, eating and drinking, work, joy and sorrow, houses, clothes, buying and selling, crime and punishment, laws, freedom, reason and passion, pain, self-knowledge, teaching, friendship, talking, time, good and evil, prayer, pleasure, beauty, religion, and death.

Aurora (Arshaluys) Mardiganian (January 12, 1901 - February 6, 1994) was an Armenian American author, actress and a survivor of the Armenian Genocide. Aurora Mardiganian was the daughter of a prosperous Armenian family living in Chmshgatsak twenty miles north of Harput, Ottoman Turkey. Witnessing the deaths of her family members and being forced to march over 1,400 miles, during which she was kidnapped and sold into the slave markets of Anatolia, Mardiganian escaped to Tiflis (modern Tbilisi, Georgia), then to St. Petersburg, from where she traveled to Oslo and finally, with the help of Near East Relief, to New York. In New York, she was approached by Harvey Gates, a young screenwriter, who helped her write and publish a narrative that is often described as a memoir titled Ravished Armenia (full title Ravished Armenia; the Story of Aurora Mardiganian, the Christian Girl, Who Survived the Great Massacres (1918). The narrative Ravished Armenia was used for writing a film script that was produced in 1919, Mardiganian playing herself, and first screened in London as the Auction of Souls. The first New York performance of the silent film, entitled Ravished Armenia took place on February 16, 1919, in the ballroom of the Plaza Hotel, with society leaders, Mrs. Oliver Harriman and Mrs. George W. Vanderbilt, serving as co-hostesses on behalf of the American Committee for Armenian and Syrian Relief. Mardiganian was referred to in the press as the Joan of Arc of Armenia, describing her role as the spokesperson for the victims of the horrors that were then taking place in Turkey and the catalyst for the humanist movement in America. In the 1920s Mardiganian married and lived in Los Angeles until her death on February 6, 1994. (wikipedia.org)

The wild Cevennes region of France forms the backdrop for the pioneering travelogue Travels with a Donkey, written by a young Robert Louis Stevenson. Ever hopeful of encountering the adventure he yearned for and raising much needed finance at the start of his writing career, Stevenson embarked on the 120 mile, 12 day trek and recorded his experiences in this journal. His only companion for the trip was a predictably stubborn donkey called Modestine. Travels with a Donkey gives the reader a rare glimpse of the character of the author, and the journalistic and often comical style of writing is in refreshing contrast to Stevenson's more famous works.

Henrik Johan Ibsen (20 March 1828 – 23 May 1906) was a Norwegian playwright, theatre director, and poet. As one of the founders of modernism in theatre, Ibsen is often referred to as "the father of realism" and one of the most influential playwrights of his time. His major works include Brand, Peer Gynt, An Enemy of the People, Emperor and Galilean, A Doll's House, Hedda Gabler, Ghosts, The Wild Duck, When We Dead Awaken, Pillars of Society, The Lady from the Sea, Rosmersholm, The Master Builder, and John Gabriel Borkman. He is the most frequently performed dramatist in the world after Shakespeare, and by the early 20th century A Doll's House became the world's most performed play. Several of his later dramas were considered scandalous to many of his era, when European theatre was expected to model strict morals of family life and propriety. Ibsen's later work examined the realities that lay behind the facades, revealing much that was disquieting to a number of his contemporaries. He had a critical eye and conducted a free inquiry into the conditions of life and issues of morality. His early poetic and cinematic play Peer Gynt, however, has also strong surreal elements. Ibsen is often ranked as one of the most distinguished playwrights in the European tradition. Richard Hornby describes him as "a profound poetic dramatist—the best since Shakespeare". He is widely regarded as the foremost playwright of the nineteenth century. He influenced other playwrights and novelists such as George Bernard Shaw, Oscar Wilde, Arthur Miller, James Joyce, Eugene O'Neill, and Miroslav Krleža. Ibsen was nominated for the Nobel Prize in Literature in 1902, 1903, and 1904. Ibsen wrote his plays in Danish (the common written language of Denmark and Norway during his lifetime) and they were published by the Danish publisher Gyldendal. Although most of his plays are set in Norway—often in places reminiscent of Skien, the port town where he grew up—Ibsen lived for 27 years in Italy and Germany, and rarely visited Norway during his most productive years. Born into a merchant family connected to the patriciate of Skien, Ibsen shaped his dramas according to his family background. He was the father of Prime Minister Sigurd Ibsen. Ibsen's dramas have a strong influence upon contemporary culture. (wikipedia.org)